Analytics Glossary: Latency
Latency:
- The average number of days between visits for a given visitor during a reporting period. For example, those who visit on average of every seven days.
You must make sure when analyzing the performance of specific marketing campaigns or sales to take the latency factor into account. Just because your campaign did poorly on sales at first does not mean that people won’t necessarily come back a few days later to check out what you’re advertising or make a purchase.
Remember that viral marketing inherently has a latency period for the message to spread.
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Glossary Definition From Website Magazine, February 2008.
Quote of the Day
Without imagination, what a poor thing my world would be! My garden would be a silent patch of earth strewn with sticks of a variety of different shapes and smells. But when the eye and mind are open to it’s beauty, the bare ground brightens beneath my feet, and the hedge-row busts into a leaf, and the rose tree shakes its fragrance everywhere.
-Helen Keller
I have a not so secret fascination with Helen Keller, stemming from an appearance as a blind girl in The Miracle Worker in 5th grade. It’s such an inspiring story to go from devoid of language to so literate and prolific.
Create your own inspiring story today!
Read MoreDay 2 of Affiliate Summit – Suck All!
Almost a month ago I was granted a press pass for the Affiliate Summit. I was excited to get into the bloghaus and blog about the day as it happened. I was thrilled to walk around and network with people. I really wanted to get some great coverage of the Keynote (coverage hell, I wanted to just listen too), but… none of that happened.
Why? Because Las Vegas hates me. And there are far too many germs here. And somehow during the day on Sunday…I developed a cold. A bad one. Damn this dry air & germs!
So I didn’t get up in time to make it downstairs to have breakfast AND make it to Jason Calacanis’ keynote like I wanted to. I managed to grab some breakfast and share some stats about our affiliate program with my colleague here with me from PsPrint to help out and then to man the booth. I sent her out to get the table top sign made that wasn’t made in time for the show. I station the booth for awhile and talk to some good people before it’s time for me to head off to the morning session I planned on going to.
Oh, incidentally, for anyone who wants some GREAT coverage of the keynote, check out J. Botter’s Blog.
I digress.
I attended this morning’s “Video Innovation in Affiliate Marketing” panel. Good stuff, although I was a bit disappointed in moderator Melissa Salas reading off a prepared script pretty much verbatim. But I really enjoyed the insight from video professionals, and it’s comforting to know that content really is king, and that production value isn’t as important. Woo Hoo! I was wondering how you’d go about monetizing a video, but Revver.com seems to answer that. I’ll definitely be checking that out when I get back to the joy that is desktop computer (this older laptop isn’t that great). I really enjoyed Gary Vaynerchuk’s sense of humor & ballsy honesty. I’m excited with my new Aiptek A-HD 720P 5MP CMOS High Definition Camcorder
Some great points from the panel session:
- Most people come on the internet for two P’s – pleasure or problems. If you solve someone’s problem, it’s a good video.
- KNOW what you’re talking about. As long as you know your subject, you can produce great content.
- In the next 12 months, you should test video on your site. By 18 months from now, if you don’t have video on your website you may be in trouble.
- Video really works to sell as it gives your brand more credibility & builds brand equity.
- Depth of information is quality will translate to a successful video.
- Work on integrating video into your current web experience for the most effective video experience.
- The average video watched online is about 2 minutes long.
- An enormous amount of video watching is done at work, so keep that in mind. Melissa added that a Click to Listen button is much appreciated by these people.
- In terms of size & format, go for the best quality you can when shooting, even if it has to be compressed when uploading online. If you can afford it, shoot in HD. It’s where everything is headed. (Side note – this makes me really glad that I bought my new HD mini cam! It’s the one in the picture.)
Day 3 should be good – hoping for some informative sessions and to feel better.
Read MoreAffiliate Summit Day 1 – Grab My Nuts!
Okay maybe it’s been closer to half a day of festivities for me, but my feet are killing me already, I’m annoyed with the venue, and missing some boxes that were supposed to be shipped. But with my track record, it just wouldn’t be a true trade show if I had everything prepared like clockwork 🙂
After having some breakfast I went to set the room service tray just outside my door for pick up and the door shut behind me and I was without my key. So I had to call down to get someone to come up and open the door, but I managed to be helped by housekeeping first and got let back in AND got fresh towels. Bonus!
So I hauled down to the registration area and got my badge and went in with my colleague to set up our modest booth. We don’t have a big dynamic display like most companies do; just a table cloth with our logo, a banner, the highlighters we had made to give away, and the printed materials about our affiliate program. I brought the table cloth and sales sheets with me, we found the highlighters there shipped from the vendor, and the other things we’d shipped out here – our banner, a fishbowl for a giveaway, and a sign holder announcing our giveaway – were nowhere to be found. As well, there was no table there from the convention services company.
After procuring a table and still not locating the box or getting our manager on the phone to get more details about the shipment, we set up what we had and headed to the meet market, where we proceeded to be asked to grab Andy Rodriguez’s nuts & naughty nurses asked us to enter to win a hummer.
Yes, you read that right.
Of course it would have been genius if they two tables had been beside each other, but they weren’t. Andy Rodriguez Consulting was handing out packets of cashews and the company that hired the naughty nurses luring people in for a chance to win an H2 didn’t really interest me so I don’t remember the company name. They were some kind of information source like a magazine and I remember the man at the table was also at yesterday’s Affiliate Classroom Live event.
It was good… got some cool freebies (heee!) and did some light networking. My feet were soon killing me and I came back up to the room, only to find that my room key had somehow gotten demagnetized. Locked out AGAIN! So I opted to wait for security to come let me in rather than walking my tired feet all the way down to the lobby to get the card redone. I took care of it when I went out again for dinner.
So more will come tomorrow!
Read MoreQuote of the Day
The feet you step on today are connected to the ass you’ll be kissing tomorrow.
-Star Jones
This should be the first rule in networking 🙂
Read MoreGet it Together, FeedBurner
My feed subscriber count went from 33 this morning to 28. Is it possible that 5 people jumped ship today? By all means – but it is suspect since for the last week my count has been bouncing sporadically between the two numbers.
Get your shit together, FeedBurner.
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