Quote of the Day
You cannot escape the responsibility of tomorrow by evading it today.
-Abraham Lincoln
Okay I probably should have used this quote for President’s Day, but it’s better late than never. I’m a master at procrastination, myself. What are you putting off until tomorrow?
Analytics Glossary: KPI – Key Performance Indicators
KPI or Key Performance Indicators:
- Typically available in dashboards and provides an overall understanding of how the site is performing. Some KPIs include conversions, clicks and page views but are defined by the analytics user.
In my experience most dashboards can get pretty cluttered. My recommendation is to give yourself a comfortable period of time in using the program (a week, a month, whatever you’re satisfied with) and then review the content on your dashboard to remove anything you haven’t determined is a KPI and you don’t need to review on a daily basis.
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Glossary Definition From Website Magazine, February 2008.
Quote of the Day
Blessed is the man who, having nothing to say, abstains from giving us worthy evidence of the fact.
-George Elliot
But remember to speak up when you DO have something to say!
Quote of the Day
I personally think we develop language because of our deep inner need to complain.
– Jane Wagner
After a long weekend and a blogging break, I can’t say that I have anything to complain about. But go ahead and vent to me… I’ll listen 🙂
Read MoreAnalytics Glossary: Sessionization
Sessionization:
- Refers to methods used to define a session (includes cookies, IP address, IP+Agent and others) telling the analytics system how to measure – or not measure – a series of page requests from the same individual or browsing machine.
In order to be able to track visitors accurately, you need to make sure you’re not counting the same visitor over and over again. This is where Sessionization comes in handy. Otherwise you could be counting yourself refreshing the page after making updates 10 times and falsely inflate your data.
Be wary of your analytics software and make sure that it’s not just counting page loads or else you get a grossly inflated number.
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Glossary Definition From Website Magazine, February 2008.
Quote of the Day
American business long ago gave up on demanding that prospective employees be honest and hardworking. It has even stopped hoping for employees who are educated enough that they can tell the difference between the men’s room and the women’s room without having little pictures on the doors.
-Dave Barry
I wrote a funny post months back about the top 10 things that improve work ethic. I think it’s one of my best, so here I share it with you again. Clicky clicky!
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