Off Page Criteria:

• When a search engine ranks pages by using data that is not present on the web page itself. This could be the presences of a directory listing, or the number and quality of inbound links to a page.

This just goes to show that you need to build your link profile with more than just the links on your page. A great way to do this is to get out there and respond to blog comments. But don’t just spam them with your link - join the conversation and really participate. It won’t take that long out of your day and will be worth it in the long run.

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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin

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