Yesterday I went to the Alameda County Fair for our annual outing.  My friends and I go mostly for the shows and rides, but it’s also intriguing to see the products being sold and the animals and prize winners.  This year we chose yesterday to go because of the performer - comedian Paul Rodriguez.
Our motley [...]

Email Marketing:

The promotion of products or services via electronic mail.

There are many services that can assist small businesses to send targeted emails to their customers at an affordable rate.  I have the most experience with Vertical Response, which is really easy to send both custom emails and emails using their templates.
____
Glossary Definition From ABC’s of [...]

Escalating Commission (also see Sliding Scale):

A compensation system based on an increase in the money paid to an affiliate.  It is a percentage commission that increases based on the achievement of certain targets, such as specific number of copies sold.

This is a particularly attractive system for full time affiliates with greater resources to put into [...]

Loyalty Affiliates:

Affiliates who offer incentives to their members with cash back or other benefits and rewards to shop through their website.  Often they own cash back shopping websites.

Some popular and well known examples of loyalty affiliate sites are Upromise.com and FatWallet.com.  These sites give the user points for rewards as well as cash back, encouraging [...]

Surprisingly enough, this week is flying by for me.  It seems like a slow summer week, but at the same time I’ve been awfully busy with some new projects at work and some thoughts circling in my head about a new website I may tackle soon.  The idea is all there, but I have to [...]