Newsletter Writer’s Block
Anyone who’s been in charge of writing content for a newsletter can feel my pain. I’ve been trying to brainstorm some topics for our Reseller Newsletter, and I’m drawing a blank. While I’ve got a ton lined up for our Affiliate Newsletter, the topics just don’t cross over.
A reseller is defined as “A person who is authorized to sell someone else’s goods and/or services.” We definitely have tons, but what do these people want to know about? What good tips and advice can be given to a graphic designer or print broker looking for a resource on how to resell printing?
I admit – I’m new to writing a newsletter. I’ve often thought about starting one for my other sites, but what would I talk about month after month? It’s sometimes hard enough to come up with blog topics, let alone an entire extremely focused newsletter. I give those e-mail affiliate marketers out there a lot of credit.
I’m officially open to suggestions! Let’s do some online brainstorming here in the comments. What would you want to know more about if in this position?
Read MoreOnline Marketing Glossary: Commission Rate
Commission Rate:
- The rate of income an affiliate receives for generating a sale, lead, or click throughs to a merchant’s website.
Most commission rates, by and large, are percentage based when using the CPS model. Most click through programs or lead gen programs, however, use a flat fee to pay out on leads and clicks.
____
Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Tracking Method
Tracking Method:
- The way a program tracks referred sales, leads, or clicks. The most common is by unique Web address for each affiliate or by embedding an affiliate ID number into the link that is processed by the merchant’s software.
This link is the lifeblood of affiliates. Some smaller networks base the tracking ID within the link on the user name of the affiliate. Larger networks with a greater number of affiliates use a unique user ID or website ID number to track links.
____
Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Merchant Account
Merchant Account:
- An account with a payment processor for settlement of credit card transactions. Any merchant that takes credit card orders must establish a merchant account.
Most e-commerce websites have logos of the payment processing companies they use that verify the security of using your credit card. The top companies that are used by most websites are VeriSign and Authorize.net.
____
Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Cafepress Shows No Mercy to NY Affiliates
Yet another merchant has washed their hands of NY based affiliates. I just received an e-mail from Cafepress:
As you may know, the State of New York recently enacted new legislation that addresses tax registration, collection and remittance, which challenges the CafePress affiliate business model.
Due to mounting uncertainly over these new laws we will no longer be able to support affiliates residing in the State of New York, effective July 1, 2008.
While CafePress has no tax nexus in any states other than California, Nevada and Kentucky we feel it wise to discontinue our affiliate business in New York State at this time.
Regrettably, our hand was forced into making this difficult business decision, and we openly acknowledge the loss of income this means for our New York affiliate partners. Should circumstances around this law change we will eagerly reconsider this decision.
Effective July 1, 2008 CafePress affiliate agreements with all New York residents will be terminated.
Please let me know if you have any questions.
Of course I’m not affected, but in an effort to stand tall with my NY brothers and sisters, I’m seriously considering not promoting this program anymore. Truth be told, I’ve never shown any sales with it as it’s just on some secondary web properties, and I do love their services. I haven’t reached a personal decision yet. So this makes me sad that they’ve gone this route. Alas, poor Cafepress, I knew them well.
Read MoreWin a free pass to Affiliate Classroom Live!
The kind folks at Affiliate Classroom Live have given me a free ticket for the event August 9th at which I’ll be hosting a round table discussion on digital networking for affiliate managers. I can give it to whomever I choose, so I’m making it arbitrary and holding a contest.
The ticket is a whopping $300 value and gets you access to the entire morning’s worth of discussions and presentations geared towards affiliate managers. It’s a great event to attend! I went last February to their full day session and it was so worth it! I’m certain this event will be even better with the amount of interaction each participant will be able to get with the speakers.
All you to have to do to enter is email your name and address to Contests@TrishaLyn.com. The winner will be picked at random from all entries on July 7th! That’s two weeks from today so shoot those emails off now for your chance to win!
Read More
