Online Marketing Glossary: Loyalty Affiliates
Saturday
Jun 28, 2008
Loyalty Affiliates:
- Affiliates who offer incentives to their members with cash back or other benefits and rewards to shop through their website. Often they own cash back shopping websites.
Some popular and well known examples of loyalty affiliate sites are Upromise.com and FatWallet.com. These sites give the user points for rewards as well as cash back, encouraging them to shop through their affiliate links. Many sites are able to finance the rewards for users based directly from the commissions they receive on the sales and leads.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Cribbed Content for June 27th
Friday
Jun 27, 2008
Surprisingly enough, this week is flying by for me. It seems like a slow summer week, but at the same time I’ve been awfully busy with some new projects at work and some thoughts circling in my head about a new website I may tackle soon. The idea is all there, but I have to flesh it out and, really, decide if I have time to do it! Here are your links for this week – the word around the campfire in online business.
- Once again, the affiliate marketing industry attacked as douchebags. And by people who call themselves professionals, no less. Shawn Collins did all the lashing out necessary in his blog Consultants Can Fix Affiliate Marketing.
- Congratulations to Lisa Picarille & Revenue Magazine for winning the Performance Marketing’s Most Vocal Advocate Golden Link award at this week’s Linkshare Symposium. It was worth is for her to be able to say “Sorry, Jangro”. If you don’t get the reference, go to www.SorryJangro.com
- Just yesterday on the heels of Google partnering with Yahoo and more talk of a potential Microsoft bid on the company, Yahoo officially announced their reorganization plans. In laymens terms, they’re taking some time to get their shit together
- More confusion is being perpetrated about the PMA by Shoemoney. Try doing some research next time before declaring something is a scam with shady intentions. Affiliate Classroom is NOT running it, they’re just providing a website and vehicle for it. Other companies are providing resources as well.
Online Marketing Glossary: Contextual Advertising
Friday
Jun 27, 2008
Contextual Advertising:
- The term applied to ads appearing on websites or other media where the ads are selected and served by automated systems based on the content displayed by the user.
Google has been a mastermind at contextual advertising in the last few years. These ads are very effective because the user is already interested in the particular topic, then relevant ads are served to them. It’s usually a more targeted, easy sell.
Many other advertising networks are working contextual ads that automatically link keywords into their advertising repertoire. This allows for directed keyword ads with little work from the webmaster.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
