Online Marketing Glossary: Search Engine Results Page
Search Engine Results Page (SERP):
- The page the search engine returns to after a visitor entered a search query.
In layman’s terms, this is the results of the search. A lot of attention is paid to what position on the page your listing is at. Consumers tend to gravitate their click towards the top 3 or 4 links, as shown in this heat chart of a SERP.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Commission Junction Now Listing States
Just noticed this in my CJ account today…they’re now telling us merchants what state the publisher is in.
I think this will be beneficial, but also it could be unduly prejudicial with the states looking at similar laws to New York with taxes. Thoughts?
Read MoreOnline Marketing Glossary: Client
Client:
- A software program that is used to contact and obtain data from a server software program on another computer. Each client program is designed to work with one or more specific kinds of server programs and each server requires a specific kind of client.
Okay, in plain English for those that are not uber geeks, a client is an external program that is powered and contacts the internet. Some examples: Twhirl is a client for Twitter. Trillian is a client for multiple instant messenger services like AIM, Windows Live Messenger (formerly MSN Messenger), and Yahoo! Messenger. Ya dig?
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Search Engine Marketing
Search Engine Marketing (SEM):
- Tactics that seek to promote websites by increasing their visibility in search engine results. SEM methods include SEO, paid placement and paid inclusion. It includes the practice of buying paid search listings with the goal of obtaining netter free search listings.
Traffic to your website is the name of the game. SEM is primarily used to drive traffic; from there it’s the marketing and web designer’s job to convert that traffic. While there are many firms that focus on just SEM, many website companies also employ in-house teams to work on SEM. Often times, an in-house employee will be the best at SEM because not only do they know the useful tactics, but they know the product or service background enough to delicately utilize the right tactics effectively.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Shopping Cart
Shopping Cart:
- The term for software that is used to make a site’s product catalog available for online ordering, whereby visitors may select, view, add, delete and purchase merchandise.
We’re all pretty savvy people reading this, so I’m certain that you know (at least in vague terms) what a shopping cart is. Many larger online retailers build their own software for this process, while smaller affiliates and other retail operations often rely on third-party applications to power their stores. Without the shopping cart, e-commerce would be a major hassle and would never have risen to the prevalence it has now.
As an example one of my most frequented online stores, Jay & Silent Bob’s Secret Stash, still uses Yahoo! Shopping to power their cart. As retail is just a small arm of the View Askew operation, they have relied on this solution to get them through the bare bones online shopping experience.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Free Toolsday for July 22nd
A great tool for anyone looking for a little scratch is Brickfish. Brickfish presents contests in a part web 2.0 part social media environment. For example, tell them how you make your summer sizzle and you could win $500!
There are tons of contests in different categories, and for the most part – the most creative wins! They also reward those with the most viral exposure, taking viral marketing to a whole new level! This is a great tool to show off your creativity and possibly win a prize. Brickfish also offers handy widgets and voting tools for contestants to get the word out on their entries. Users of the community vote, and anyone who wishes to vote has to join the community.
For any businesses out there that want to sponsor a contest, rates vary depending on the campaign. Variables include size, goals, purpose, etc. The great staff in the marketing and business development departments can give you an estimate if you e-mail them at info@brickfish.com.
Check it out today!
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