Online Marketing Glossary: Quality Score
Wednesday
Jul 30, 2008
Quality Score:
- Reflects an ad’s historical CTR, keyword relevance, landing page relevance, and other factors proprietary to Google. Yahoo refers to it as a Quality Index.
Of course getting the most links to your website isn’t always the name of the game; it’s getting high quality links. This is why spammers who link to your content aren’t helping you. The quality score of your ad helps boost it’s position on the page just as much as the amount you bid on those keywords.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Impression
Tuesday
Jul 29, 2008
Impression:
- An advertising metric that indicates how many times an advertising banner, link or product on the internet is viewed.
Many people don’t put much stock into impressions alone, but impressions can have the potential when coupled with other metrics to find trends with a publisher’s marketing methods & the advertisers offers. For example, a high impression count with a low click rate could indicate that the publisher’s website is receiving ample traffic but the banner is not advertising an attractive offer to those visitors. On the other end, low impressions with high click rates could be indicative of fraudulent affiliate activities or improper reporting.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Search Engine Optimization
Monday
Jul 28, 2008
Search Engine Optimization (SEO):
- The practice of altering a website so that it does well in the organic, crawler-based listings of search engines. The process usually involves choosing targeted and relevant keywords and phrases that will drive traffic to the site.
SEO is really a no-brainer; you must do it. I’ve been working on my SEO and I’ve noticed a remarkable jump in the amount of traffic that’s coming to me via search engines as opposed to referring websites. Some people say that SEO has no future, the theory being that as long as you’re developing good content the search engines will recognize the relevance.
I say it can’t hurt!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
