Commission Junction now hosting Flash links
Friday
Aug 29, 2008
Any merchant working with Commission Junction no doubt logged in this morning to see this notice on the home page. More and more networks are launching new and innovative forms of creative lately, with ShareASales videos and LinkShare’s easy links, so CJ had to do something!
From their FAQ:
Flash hosting provides you and your publishers with a new type of link creative – Flash links. Flash links hosted by Commission Junction:
- Feature short, non-interactive animated banner ads.
- Automatically start, have continuous play and generally last approximately 5-15 seconds.
- Use advertiser-created ShockWave Flash (.swf) files, which are created using Adobe flash software or with other programs capable of writing .swf files.
With the first phase of Flash Hosting, you are initially allotted 15 Flasgh links, each with a 1MB file size limit.
This is pretty exciting. I’ve heard mumbles lately of CJ being stale in their creative offering, and this definitely gives them another form of link that’s new and exciting for publishers and advertisers. Personally as a web consumer I HATE auto start flash files, but that’s just me. Will we be utilizing this? Man I hope so!
Online Marketing Glossary: Trademark Poaching
Friday
Aug 29, 2008
Trademark Poaching:
- The act of using PPC ads to appear as though they have come from a merchant (using its trademark). When clicked on, the ad directs the consumer to the trademark owner’s site through a link that inserted the affiliate ID, generating a bogus commission for any resulting purchase.
It’s for this reason that many merchants don’t allow bidding on their trademarks. It’s easier to police when you go all or none.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Need Inspiration?
Thursday
Aug 28, 2008
Then listen to this…
If you didn’t have the privilege of being at Affiliate Summit East earlier this month and need a kick in the pants to get you moving, this is a must listen. Cory Booker, Mayor of Newark, NJ, gave a riveting and inspiring keynote address at the summit. Tears welled up, and people were moved to reach the highest they could – then reach 3 inches farther.
Mayor Booker has a real penchant for the uplifting, and while the speach was not directly related to marketing it did touch on some sales and marketing themes and was generically motivating to anyone. So whatever industry you’re in, this is a great listen. My summary doesn’t give justice to the actual recording, so please give it a listen!
