Online Marketing Glossary: Really Simple Syndication (RSS) Feed
Really Simple Syndication (RSS) Feeds:
- A data format for syndicating news and other content. Subscribers to RSS feeds are notified every time content is updated on a particular site.
RSS feeds are a MUST for bloggers because it saves your readers from necessarily having to come to you all the time. Bringing the blog to their inbox or feed reader will make it easier for them to consume your content.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Earnings per Thousand Impressions (EPM)
Earnings per Thousand Impressions (EPM):
- Earnings or average payout per thousand impressions.
Pretty self explanatory, right? This is an important metric when buying ad space online, whether it’s affiliate ad space or traditional ad space on a website. Many web properties will use this metric to set the costs for the advertisers.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Blogging: The Root of all Evil?
Is blogging the root of all evil? This argument is swaying, even for me as a blogger.
On some level, I have to agree. Blogging has turned many people into increasingly poorer writers. This “First draft culture” that he describes isn’t too far off, I’m afraid. This ties into a post by Jim Kukral a couple weeks back titled Your Grammar & Spelling Is Going to Ruin Your Career. I have to agree, as grammar and spelling have ALWAYS been pet peeves of mine; even in casual conversation it KILLS me to hear someone say “more better” or “funner”!
Remember that web content doesn’t go away. Archives endure and even if you completely delete your blog…chances are cached pages will exist somewhere. So do yourself a favor and treat blogging like a real job that you’re getting paid a lot of money for if you ever want to advance your career and actually get paid to blog.
And listen to some of these points and try to straighten up & fly right, will ya? 😛
Read MoreA Happy Blog Birthday to Me!
In my hustle and bustle lately, I neglected to realize that I’ve been blogging “semi-pro” as I refer to it for a full year. I went back to see some of my earlier posts from last August and was reminded of this one – Hats, Hats, Everywhere! Could it be that it was just a year ago that I was still managing PsPrint’s mailing services? It’s also sad to say that I was “in charge of” social media marketing – a project that never took off on the company level, but I’ve obviously been running strong with it.
It feels like it’s been much longer than just a year that I’ve been at this, but I have to say that I’ve learned so much in a year that it’s incredible. In many ways this blog as served as a gateway to that knowledge and opportunities that I’ve been given. I’ll never be able to thank this little blog enough lol.
I wish I’d discovered Google Analytics sooner so I don’t have complete data, but thank you to the 16,000+ visitors this year that stopped by. Thanks for spending those few minutes to check out what I’ve been spewing out there into the webverse. I hope you’ve come by more than once. Told your friends. Subscribed despite my trials and tribulations in getting a freakin’ feed to work properly. And come by despite going through three URL changes…
Stay Classy, Interwebs.
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Social Media: The Marketing Summit
That’s right all you conference junkies, there’s a new kid at school. From the people who bring you Revenue Magazine, Social Media: The Marketing Summit will be taking place locally here in October. Some of the brightest folks in social media will be there:
- Lisa Picarille, Publisher & Editor-in-Chief, Revenue Magazine
- Brian Solis, Principal, FutureWorks and PR2.0
- Charlene Li, Independent Analyst (formerly of Forrester Research)
- Tara Hunt, Co-Founder, Citizen Agency
- Chris Trayhorn, Founder & CEO, PERFORM and Montgomery Research
I’m excited that there’s a new conference on the block, especially one that’s close enough to just commute to! Unfortunately I won’t be able to afford this on my own and, given my recent changes at work, don’t think the company will send me.
Early bird pricing ends August 30th. The early bird price is $895, a whopping $400 savings! As well, I’m officially taking sponsors if someone wants to send me on their behalf. No travel expenses, just the registration of the conference itself. If you’re interested in being my BFF, contact me.
Read MoreOnline Marketing Glossary: Landing Page
Landing Page:
- The specific webpage a visitor reaches after clicking on a search engine listing, pay-per-click ad, or banner ad.
Many successful PPC affiliates utilize landing pages to help direct visitors to convert to sales. With a landing page, the affiliate does not have to rely solely on the merchant’s website to convert but can give the visitors a nudge into the conversion path with added details or stronger calls to action.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
