Spamdexing:
- Also called search engine spamming. It combines techniques employed by some Web marketers and designers to fool a search engine’s spider and indexing programs to ensure that their website always appears at or near the top of the list of search engine results.
I’m sure you’ve come across this without realizing it. You go to Google and search for something relatively common and the SERP has listings near the top that, upon clicking them, you find have nothing to do with what you’re looking for.
This is because the marketers behind that website (usually laden with affiliate links and poor or scrapped content) have gamed the system and used these tactics.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
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