Online Marketing Glossary: Cookie
Sunday
Sep 28, 2008
Cookie:
- Small file stored on a visitor’s computer that records information. For affiliate programs, cookies have two functions: to keep track of what a customer purchases and to track which affiliate was responsible for generating the sale and is owed a commission.
The vast majority of affiliate programs use cookies. When a visitor clicks on an ad, a cookie is placed on their computer that says where they came from. When they make a sale, the cookie fires off information to the merchant to tell them who the credit should go to. Cookies have a shelf life and often expire after 90 or 180 days. This allows the cookie to fire off information about the referring website for up to that amount of days if they come back and make their sale later. This also applies when generating leads.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Spamdexing
Saturday
Sep 27, 2008
Spamdexing:
- Also called search engine spamming. It combines techniques employed by some Web marketers and designers to fool a search engine’s spider and indexing programs to ensure that their website always appears at or near the top of the list of search engine results.
I’m sure you’ve come across this without realizing it. You go to Google and search for something relatively common and the SERP has listings near the top that, upon clicking them, you find have nothing to do with what you’re looking for.
This is because the marketers behind that website (usually laden with affiliate links and poor or scrapped content) have gamed the system and used these tactics.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Cribbed Content for September 26th
Friday
Sep 26, 2008
I know, I know… slacking. Since last Monday I’ve been traveling almost non-stop. I have 1000+ posts to read in Google Reader, so here’s some of the most exciting tidbits from while I’ve been away.
- Affiliate Summit Social Media in NYC October 5th is almost sold out. If you’ll be in town for SMX, go ahead and sign up for this – it’ll be worth it!
- PPC Classroom is coming out next month. If you’re into PPC, check it out.
- MySpace just launched their ad network. There’s a great review of it at CDF Networks’ blog.
- A review is coming for The Big Book of Spam next week.
- So is the rest of my notes from CJU & BlogWorldExpo.
