Comments on: Affsum Session: Advanced Approaches To Affiliate Recruiting, Training, and Management http://www.trishalyn.com/2009/01/affsum-session-advanced-approaches-to-affiliate-recruiting-training-and-management/ A whimsical look at marketing, my career, and social media in the era of Web 2.0 Wed, 03 Feb 2010 20:00:52 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: TrishaLyn http://www.trishalyn.com/2009/01/affsum-session-advanced-approaches-to-affiliate-recruiting-training-and-management/comment-page-1/#comment-699 TrishaLyn Wed, 21 Jan 2009 05:03:15 +0000 http://www.trishalyn.com/?p=933#comment-699 Hi Geno thanks for clarifying. I think the slides did well to explain. I know this time around the videos won't be accessible for everyone, so I'm not sure I'll be able to post the video. Hi Geno thanks for clarifying. I think the slides did well to explain. I know this time around the videos won't be accessible for everyone, so I'm not sure I'll be able to post the video.

]]> By: Geno Prussakov http://www.trishalyn.com/2009/01/affsum-session-advanced-approaches-to-affiliate-recruiting-training-and-management/comment-page-1/#comment-695 Geno Prussakov Mon, 19 Jan 2009 22:16:50 +0000 http://www.trishalyn.com/?p=933#comment-695 Glad you've found me "refreshing", Trisha. As for the data being "a bit hard to grasp" - that's why we called "advanced approaches". ;)<br><br>The basic idea behind the contingency approach (or situational theory) is that while particular leadership styles and behaviors may be in effective in some settings and situations, they might be absolutely ineffective in others. In my presentation I've split affiliates not by type, but rather by their maturity level. <br><br>There are 4 groups: Newbies, lower- and higher- moderate maturity levels (equipped, but either inexperienced in affiliate marketing, or unwilling to work with the merchant), and super affiliates. With newbies you practice a telling style, with the two moderately mature affiliate types - selling and participating styles, and with super affiliates - a delegating style.<br><br>Shawn said the videos will be available in 3-4 weeks; and it'll be much easier to follow it on video. Glad you've found me “refreshing”, Trisha. As for the data being “a bit hard to grasp” – that's why we called “advanced approaches”. ;)

The basic idea behind the contingency approach (or situational theory) is that while particular leadership styles and behaviors may be in effective in some settings and situations, they might be absolutely ineffective in others. In my presentation I've split affiliates not by type, but rather by their maturity level.

There are 4 groups: Newbies, lower- and higher- moderate maturity levels (equipped, but either inexperienced in affiliate marketing, or unwilling to work with the merchant), and super affiliates. With newbies you practice a telling style, with the two moderately mature affiliate types – selling and participating styles, and with super affiliates – a delegating style.

Shawn said the videos will be available in 3-4 weeks; and it'll be much easier to follow it on video.

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