A couple years ago, I had a pleasure of attending a real estate trade show in San Francisco where Hugh McLeod was the keynote speaker.  At the time, Hugh spoke at length about his work for a small tailor in London and with the Stormhoek Winery.  He also talked about his humble beginnings as a struggling copywriter who started to doodle on the back of business cards while sitting at a bar.  He has parlayed his art into the social media marketing space very effectively.  His ideas were incredibly interesting, and I instantly became a fan.

Ever since, I’ve made it a point to follow Hugh’s exploits through his blog Gapingvoid.com.  As a big fan of unique business cards, I’ve become a big fan of both the artwork he’s done for businesses and the quirky doodles he’s published from the backs of business cards.  Hugh has really leveraged social media and blogging more than most artists I’ve seen.  Some of his work, like Microsoft’s Blue Monster, has really become viral.

Recently, Hugh’s taken to creating larger format 21″ x 30″ art pieces that sell for around $400.  He also recently published a book, Ignore Everybody: and 39 Keys to Creativity, which goes into more detail on his ideas about marketing and mostly creativity.  He’s also having a great sale on his Create or Die! print, normally $400 is just $165 for a limited time only.  All you have to do to take advantage of this great deal is to go to the Gapingvoid Gallery, add the Create or Die image to your cart, an d enter the coupon code cod235 in the appropriate field at checkout.

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