I hate to say it, but I feel like I’ve been slacking on this blog for some time now.  Ever since the beginning of October after my whirlwind trips to CJU, BlogWorldExpo, and then the Social Media Marketing Summit and the notes I was able to post from there, I’ve kinda let things go into [...]

As an excellent last minute addition, Karl Long wasn’t in the schedule for the summit and delayed the release of attendees to the reception cocktail party, but it was well worth it!  I thoroughly enjoyed his presentation, titled “Employing Your Customers for Fun and Profit”, and had the pleasure of having an interesting conversation with [...]

This session took place October 1st and promised to teach those in attendance how marketers can reach very specific groups of users via behavioral targeting, niche social sites, campaigns at specific demographics, hyper targeting and more.  The panel consisted of:

Chris Saad, Founder and CEO, DataPortability.org
Will Moss, CEO, ConnectPlatform.com
Ian Swanson, Founder and CEO, Sometrics

To be honest [...]

I was looking forward to attending this panel despite knowing that I probably knew all there was to know on this subject, because I knew two of the panelists.  Boy was I wrong - it just goes to show you that there’s always something new to be learned when attending trade shows! The panel [...]

This panel was done differently from the rest at the Social Media: The Marketing Summit conference at the beginning of this month.  Instead of a self-moderated panel, event organizer Lisa Picarille moderated this by grilling the two panelists from Best Buy on Blue Shirt Nation (BSN), their internal social network.  The panelists were:

Steve Bendt, Sr. [...]