Makers Gonna Make

Marketing

Top 5 Social Media Apps for iPhone

Posted on Nov 12, 2012 in Guest Posts, Social Media |

Top 5 Social Media Apps for iPhone

Guest Post by James Clark.

Social networking sites for smartphones are what make the smartphone experience all the richer. You can get the entertainment and socialization aspects of using a full time PC all in a handy device that is not only portable but can be safely tucked into your pockets or bags. Modern technology really can be a blessing but availing the luxuries can be a bit tricky. With so much progress happening on the smartphone front, there is also a lot of malware and spyware being produced too- – a counter reaction almost for all the things you can use smartphones for.

Of all the platforms for smartphones, iOS ranks number one when it comes to safety. There is just no doubt that an iPhone is the safest platform what with the closed OS and Apple’s strict review policies for apps. So if you feel that you want a social app experience and are safe from cell phone monitoring, keyloggers, and all sorts of malware and adware that spreads through social networking sites, iPhone is your best option.  And so, here are the best social apps that will help you socialize with ease and no fear of spyware on your iPhone.

Facebook

There can be no surprises here. Facebook is King App when it comes to comparing social networking apps for any platform. When we talk about iPhone, we know that the people over at Apple have managed to master social networking app creation and have a great free app version on iTunes. The app is very close to the real website and offers almost everything that is available on the site. The rating is 5 out of 5 and is the most used social app on iPhone.

Meebo

Though Meebo also has an excellent rating (5 out of 5 like Facebook), it still will have to come in a close second behind Facebook since the latter’s preference outdoes anyone else’s. But what is great about Meebo is that you can use it and still avail Facebook chat along with dozens of other chat services all rolled into one iPhone app. The app is free and very easy to use.

IMO Instant Messenger

This is a great app that also allows you to keep in touch with friends through multiple social network platforms and services. Among services it incorporates are AOL, MSN, Facebook, MySpace, and many more. Unlike Meebo, it supports Skype which gives it an edge over some other apps for Skype fans. IMO Instant Messenger is free and allows users to sort out and organize contacts, user push features, search chat history and more. The rating for this app is 4.5 out of 5 but personally, this app is a better option than Meebo.

TweetDeck iPhone App

This is a favorite among Twitter fans. Though it’s the free version of the Twitter app, fans flock to it since it does offer a lot of good features despite holding back many for the users on the paid version. With TweetDeck users can manage more than one Twitter account on one simple interface. The ranking is 4/5 and hard to beat for a free Twitter app.

Flipboard

Now this app is quite possibly the most comprehensive one when it comes to accessing multiple services. Instead of just incorporating the big names, users can also keep tabs on Tumblr, LinkedIn, and Instagram. All the news feeds come to the users in magazine style updates, keeping everything fresh and fun. Flipboard ranks great with a 5 out of 5 rating.

James Clark has been in the business of providing quality information on Mobistealth Mobile Spy Software for a while now. He’s an expert at all things spyware, but his main forte is iPhone spyware which has captured the interest of many.

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BOE 232 Tutorial for California Affiliates

Posted on Sep 14, 2012 in Affiliate Marketing, Rambles |

BOE 232 Tutorial for California Affiliates

I created this video after chatting with my co-workers here at Snow Consulting about how to make filling out the affidavit as painless as possible for affiliates.  I hope this helps my fellow CA affiliates!

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Is Online Marketing Outpacing Traditional Marketing?

Posted on Sep 12, 2012 in Affiliate Marketing, Marketing |

Is Online Marketing Outpacing Traditional Marketing?

Online accessibility has completely revolutionized the way people shop, and traditional advertising methods no longer justify the cost. Savvy Internet users can research products, study companies’ reputations, and find goods and services more quickly. Even people who shop locally check the Internet to find local businesses that carry the products they want. Credit card sales offer tremendous convenience for retailers, and online ordering allows companies great cash flow benefits. Interactivity gives companies feedback on new products, polls customers through surveys, and creates loyalty with quizzes, public service information, and trivia games.

Companies get many advantages from online marketing such as interactive features, 24/7 marketing, and the ability to target consumers more efficiently. Software connects warehouses and sales departments to improve customer shopping experiences. Managing the complex processes, however, could present some companies with problems. Fortunately, web-based solutions include multichannel marketing, advanced database technologies, and Contract Manager software which offers flexibility to manage mobile applications, a variety of hardware devices, informational access points and customer service.

Offline vs. OnlineSystems such as Click-2-Talk allow customers to contact companies by phone when websites fail to give them the answers they need. Tailored advertising campaigns let companies offer coupons on their sites designed specially for each viewer. Contract management software helps organize responses, handles inventory and contracts, and saves time during business negotiations. Company representatives can create contracts with simple templates that cover standard terms and unique arrangements. Owners can limit authority to change contract language, and easy mobile accessibility allows negotiators access to company resources, libraries, and existing contract terms and specifications.

Contract management allows executives to keep contracts in one place, and timely alerts warn representatives when existing contracts expire or conflict with new business initiatives. The Internet has made the greatest impact on marketing within the past century, and social media allows direct participation between consumers, manufacturers and retailers. Direct website marketing has replaced mid-level distributorships, and sales forces have cut back on staff in all types of industries.

The Internet marketing model makes salespeople accountable for their time, but the system also replaces many traditional duties of sales representatives. Historically, sales reps spend a great deal of time cultivating relationships, delivering information, and handling customer service issues, which online applications now handle with greater accuracy and efficiency. Contract software solutions give marketing teams easy access to a vast amount of data, and salespeople can concentrate on presentations that convert to returns on investments.

Social media networks can move products and services automatically. Online marketing allows companies to reach people globally, craft interactive campaigns that respond to customer input, and offer details about customers’ buying habits. Online services manage repeat orders, order tracking, information requests, financial reporting, and routine sales quotations. Contract manager software tracks compliance, makes contract creation simple, and allows company sales forces to make higher profits with fewer staff members. Global marketers can research cultural differences and update their websites to make them more friendly for conducting foreign business. Companies that fail to create Internet strategies will inevitably lose business to their competitors in the electronic age.

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A Beginners Guide to File Sharing Software

Posted on Sep 5, 2012 in Guest Posts, Tools |

A Beginners Guide to File Sharing Software

Guest Post by Sam Mauzy.

Using the internet for more than checking email and reading the latest news is not a new discovery, especially when it comes to sharing files. File sharing software includes programs that offer the ability to share any type of files with other people from around the world–ranging from movies and music to PDF documents and full books. Although much of file sharing is viewed in a negative light with the recent controversy of internet freedom, file sharing is not illegal altogether, depending on what is being shared and the rights of the person who has chosen to share the files as well.

What are File Sharing Programs?

File sharing programs give you the opportunity to easily share files with people anywhere across the globe. Programs are commonly known as “P2P” software when file sharing, also known as “peer to peer”. Users are able to use the software itself to search or online “torrent” websites to find the content you are searching for (whether it is a very specific video or if you are browsing for tips and free recipes).

Once you have verified the download for safety purposes (to avoid saving a potential virus to your computer), the P2P or other type of file sharing software will begin to download the file. The download’s speed varies based on the number of people who are virtually sharing the file and also have the file downloaded on their own computer. The more “seeds” and “leeches” each file has, the quicker the download will complete.

After a download has completed downloading within your file sharing program, it will state that it is “seeding”. Seeding represents the re-distribution of pieces of the file you just downloaded to newcomers who are also interested in saving it to their own computer. When you are “seeding”, your IP address is available to those who are also downloading and seeding the file–which can increase your risk of being fined or finding trouble with the law if you are downloading illegal or copyrighted material.

Is File Sharing Illegal?

Yes and no. File sharing itself is not illegal, as long as the material being shared is copyright-free or distributed by its rightful owner. Although most torrent websites offer movies, entire music albums, and other copyrighted material entirely free, it is still illegal to download and share them with others. Once you begin downloading illegal material, you are at risk for copyright infringement, especially if you are “seeding” and sharing your completed downloads. Before you chose to share files or download them, ensure you are abiding by the law and only downloading free files that have no copyrights attached to them to avoid any issues with your ISP (internet service provider) or the legal system itself.

Sam is a blogger with a background in marketing. He prefers to use the eMule download for his personal file sharing. 

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Pinterest: An Effective Marketing Tool to Attract Young Consumers

Posted on Aug 31, 2012 in Guest Posts, Social Media, Tools |

Pinterest: An Effective Marketing Tool to Attract Young Consumers

Guest Post by Samantha Gray.

Facebook and Twitter are still the most popular social media platforms that internet marketers like to use in order to win over young consumer (who are often said to be the most difficult target audience to attract because they’re “picky). But if they’re smart, internet marketers  should now be investing a little bit more of their time and effort using a new and upcoming social media site called Pinterest—aka “a marketer’s dream.”  That’s because young consumers who love to shop (mostly women but some men too) flock to Pinterest on a daily basis ready to spend their disposable income.

Ok, so the social media/image bookmarking site isn’t that new (it was established late last summer) but with every passing month the site just continues to get more and more users. Currently there are about 10.4 million registered users, according to the most recent statistics available. And like mentioned earlier, most of the users are young— the same young users who refuse to succumb to your marketing techniques on Facebook but fall for them on Pinterest.  It’s not really sure why this is the case, but the fact that Pinterest is bit more transparent might be the reason. Users know that its purpose is to connect buyers with sellers.

So how does it work exactly?

Like the name suggests, Pinterest is a digital pin board that requires users to scour a collection of highly attractive images called “pins.” These pins can be of any item that interests them. For example, if a user thinks a dress featured in the database is extremely cute then he or she can pin it on their profile/ “board.” If they think the couch is to-to-die for and would love to own it one day, they can pin it on their board too.  It’s great when looking for inspiration for weddings and other events too.

So where does the cash flow in?

A smart marketer will make sure that the image is linked to the coinciding store or blog where that specific item in the photo can be purchased or at the very least taught how to make—recipes for example are also extremely popular on the site. Since users can pin whatever they like, marketers don’t seem so pushy because in a way the users are coming to you—unlike Facebook where marketers are invading a user’s Timeline with updates and can be easily seen as annoying.

Of course, it’s your job to make sure you have the most aesthetically pleasing photos of your product and/or services available so someone will want to pin you on their board.

How else can it be effective?

While a user can purchase the item they pinned directly, a user’s friends can make purchases too. Firstly, they can take a peek a specific user’s pin board so they know what items their friend might like come Christmas or their birthday. Secondly, Pinterest integrates with Facebook and Twitter so that users can post their pins on these sites as well. This means that even someone who doesn’t have Pinterest (but has a Facebook or Twitter account) can see a Pinterest pin. If they like what they see, they can purchase the item too. This means you get to expand your target audience without doing too much. Pinterest users will do it for you.

In sum, Pinterest can be a really useful marketing tool to invest in.

Samantha Gray is a freelance writer based in Houston, Texas, who offers college advice to those interested in furthering their studies and careers. She also enjoys writing about various business-related topics like marketing. She can be reached for questions or comments at samanthagray024@gmail.com

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6 Tips To Improve Keyword Research for SEO Content

Posted on Aug 22, 2012 in Guest Posts, Marketing |

6 Tips To Improve Keyword Research for SEO Content

Guest Post by Sam Mauzy.

Keyword content creation is one of the best ways for people to increase their search engine rankings. However, it is important that you chose the right keywords to focus on for the best ranking results. Here are some tips for determining which keywords you should use as a part of your SEO strategy.

Long Tail Keywords

Instead of focusing on direct keywords, like “cars” or “cats,” websites are far better able to get traction with long tail keyword searches. To begin with, most people are more likely to search specifically than broadly, so it makes more sense to create content for phrases like “cheap used cars” or “long-haired cats.” To find the most popular terms related to keyword bases, simply type in a keyword and Google will provide a drop-down list of the most popular long tail searches.

Localize Your Keywords

One of Google’s recent updates was to prioritize local search results. This means that if you have a physical storefront, you will want to create keyword content that includes your location. This also ensures that you are getting your target demographic to your website. If you sell used cars in California, visitors from New York are likely to be simply taking up your bandwidth.

Focus on Keywords that Improve Your Conversion Rate

Related to localized content, you want to try to hone in on keywords that will not only increase the number of visitors to your website but keywords that will improve your conversion rate as well. Creating keyword content for things that have little to nothing to do with your site will not improve your conversion rate and could hurt you in the long run as it increases your bounce rate.

Take Advantage of Analytics

One of the best ways to do keyword research and track your progress is to look at analytic data. The information provided by Google Analytics alone is both extensive and valuable. Some of the things that you should be looking at specifically are your pages with high bounce rates and your pages with high conversion rates. High bounce rates mean that people aren’t finding what they are looking for, meaning keywords used on these pages are probably not your best bet. Conversely, landing pages with the highest conversion rates are those that you should use as a base for additional content.

Use PPC Data

PPC ads are a great way to do a test run on a keyword selection. Since keyword content can take weeks or even months to turn into search engine ranking improvement, PPC ads are a quick way to see if new keyword content will improve your conversion rate. Used correctly, PPC ads are a great source of inexpensive and real-time market research.

Make Your Keyword Goals Attainable

Finally, make sure that you are choosing keywords you can realistically achieve high search engine rankings with. It is better to achieve a high ranking with a few long tail keywords than spend months achieving little progress with a highly competitive keyword. That is not to say that you cannot ever achieve top rankings with a particular keyword, but you should consider it a long term goal and put your effort into several keywords at the same time.

Sam is a blogger with a background in SEO. His latest challenge has been learning how to make iPhone apps which he has found to be a great new marketable skill to have.

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