It was a pretty cool experience bringing my husband Dominic to this year’s Affiliate Summit East.  Knowing my husband the way I do, I’m not surprised that he actually brought a lot of applicable knowledge back from his experiences in sessions at the show.

Dominic went to Affiliate Summit with a newbie’s eyes – as a student about to finish his degree in project management, he could chose from a number of different industries to work within.  He wanted to learn more about the details of what it is that I do and assist his decision of whether or not he was interested in possibly applying his project management skills into some kind of marketing application.

He kept saying when we got back that he should put together a list of books to get and read to learn more about internet marketing.  Well Dominic, this is for you!

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At ad:tech I got to thinking a lot about websites and online marketing in general. It was nice to temporarily get out of affiliate manager and affiliate marketing mode and look at online marketing with a more open view. A recurring theme with the sessions I attended was to look at your marketing channels with a more holistic view instead of in a vacuum. Teamwork is always important, even in marketing. You’re all working for one goal – a growing and thriving business. So it really benefits any one arm of a company’s marketing department or hired agency to work with the other arms to achieve their common goal. Here’s a few book suggestions to help you broaden your online marketing horizons.

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While at Affiliate Summit this year, I heard about a lot of books and tools to really help your business.  So I’m going to share some of those books with you here, although I’ll be sharing some in my notes next week as well. It’s a short edition this weekend.

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