Linkspam:

A company attempts to place as many inbound links as possible to it’s site regardless of the context of the originating site.

Unfortunately, I’ve seen this before in practice.  Uninformed manager put their stock entirely into metrics, so that inbound link metric and page rank can be heavy hitters.  Professionals truly versed in proper SEO strategies [...]

Keyword Popularity:

A measure of the most frequent words and phrases used in web searches.  Marketers can use KP to determine which keywords bring large numbers of potential customers to a website.  Keywords are stored in the meta tags or text of a web page.

The first step to successful SEO is to identify the KP of [...]

Many of us who are students of this space continue their learning throughout the year and not just at Affiliate Summit.  So it’s important for people like me to remember that just because I didn’t really learn anything new from this panel doesn’t mean there weren’t some newbies that learned volumes.  I can’t speak for [...]

Inbound Link:

A link to a particular page from elsewhere on the Internet.  Inbound links are important to SEO because many search engines’ rankings are at least partially based on the amount of inbound links.

Your break from the glossary is over!  Inbound links are tricky as you usually have no influence on whether you get them [...]

Organic Search Results:

Non-paid search engine results (also called natural search) - the pages that search engines find in a vast index of the Web that the search engine determines are the best matches for the search keywords.

These are the dreams that SEO is made of.  Responsible web masters do everything within their power to heighten [...]