What do they mean to you?  I’m never sure how much weight to give to third party rankings like Alexa and Google Page Rank.  Let’s review…

Interesting… isn’t it?  I know that it’s a higher ranking than another site of mine, FoodAskew.net, which has a ranking of 1,147,532.  To give you some scale, Google has [...]

Yes that’s right - I have not abandoned the Free Toolsday feature.  Lots of things have come up, and I’ve been a bit uninspired, but like a flash it hit me what the best tool to feature today would be.  One that can make you money!

ScratchBack, a Jim Kukral project, is a great way for [...]

Inbound Link:

A link to a particular page from elsewhere on the Internet.  Inbound links are important to SEO because many search engines’ rankings are at least partially based on the amount of inbound links.

Your break from the glossary is over!  Inbound links are tricky as you usually have no influence on whether you get them [...]

Search Engine Optimization (SEO):

The practice of altering a website so that it does well in the organic, crawler-based listings of search engines.  The process usually involves choosing targeted and relevant keywords and phrases that will drive traffic to the site.

SEO is really a no-brainer; you must do it.  I’ve been working on my SEO and [...]

Search Engine Marketing (SEM):

Tactics that seek to promote websites by increasing their visibility in search engine results.  SEM methods include SEO, paid placement and paid inclusion.  It includes the practice of buying paid search listings with the goal of obtaining netter free search listings.

Traffic to your website is the name of the game.  SEM is [...]