Online Marketing Glossary: Pay Per Call

Pay Per Call:

A model of paid advertising similar to PPC, except advertisers pay for every phone call that comes to them from a search ad, rather than for every click through to their website landing page for the ad.

Online Marketing Glossary: Visitor Segmentation

Visitor Segmentation:

Differentiating of users to site by categories such as age, sex, etc.

Being able to segment your visitors helps to target the ads best. You can look at what pages different segments are spending the most ...

Online Marketing Glossary: Index

Index:

The database of web pages maintained by a search engine or directory.

Another common definition for index in terms of online would be the root directory of a website. So, essentially, the base page of any site, ...

Online Marketing Glossary: XML

XML (eXtensible Markup Language):

Its primary purpose is to facilitate the sharing of structured data across different information systems. It is used both to encode documents and to serialize data.

Related to HTML, XML aids webmasters in what ...

Free Toolsday 9/2 - Entrecard Toolbar

I've already talked long ago of how awesome I think Entrecard is. Any free traffic source is great, let alone a free advertising medium as well. A couple weeks ago, they got even more awesome in my eyes with the launch of their Affiliate Fraud:

Bogus activity generated by an affiliate in an attempt to generate illegitimate, unearned revenue.

Commonly referred to as Black Hat activity, unfortunately there are lots of tactics that unethical affiliates can use to generate revenue. Click ...

Online Marketing Glossary: Freemium

Freemium:

A business model that offers basic services for free, or is ad supported, but charges a premium for advanced or special features. The model is popular with Web 2.0 companies that acquire companies through referral networks, organic search marketing, and word of mouth.

Linkspam:

A company attempts to place as many inbound links as possible to it's site regardless of the context of the originating site.

Unfortunately, I've seen this before in practice. Uninformed manager put their stock entirely into metrics, ...

Online Marketing Glossary: Clickthrough Rate (CTR)

Clickthrough Rate (CTR):

The number of clicks an ad receives, divided by the total number of times that ad is displayed or served (represented as: total clicks / total impressions = CTR). For example, if an ad has 100 impressions and 3 clicks, the CTR is 3 percent.

Cribbed Content for August 29th

Okay, there was a glitch in the matrix last week and I somehow forgot to post what I'd been working on. Fail for me. Anyway, this week's cribbed content will include some self-aggrandizing points from last week and some really nifty stuff going on this week.

StickerGiant was ...

TrishaLyn