My ad:tech San Francisco Experience
Friday
May 1, 2009
So ad:tech has come and gone, and for my first experience at ad:tech is was pretty good. The first day I spent most of my time connecting with some industry friends in the very cool Affiliate Summit sponsored Beer Garden. I was surprised how much it looked like the conceptual drawing that Shawn Collins had posted on his blog when he first announced the beer garden.
For those faithful listeners of Affiliate Thing, you’ll be happy to know that there were no snuggies involved. Unfortunately that first day I didn’t make it to any sessions, but I did take a quick glance at the exhibit hall. I think this might be the first time I’ve seen two floors of exhibit hall. Can you tell I’m not an old hat at ad:tech?
That evening I joined some affiliate marketing folks at AT&T Park for a Giants vs. Padres game. Shawn was quite perturbed that he could not get a signal on his AT&T serviced cell phone at AT&T Park. I can’t say that I blame him. There were some great moments in the game, including the closest I’ve ever seen two runners together when rounding the bases. The Giants won and our seats were pretty good. Luckily it was a nice balmy night and I didn’t need a jacket, but I did get blisters on my feet walking from Moscone Center to the park in bad dress shoes. Nonetheless, I have to send a big thanks to Shawn for the game invite!
The second day I was able to attend some sessions, notes from which will appear here next week. They were hit and miss… I got a lot out of some of them and almost nothing from others, except for some entertainment value.
That evening I had a nice dinner with the folks from eBay, Linda Woods of PartnerCentric, Shawn Collins from Affiliate Summit, Peter Bordes of Media Trust, and a couple folks from Red Anchor Media. We had a nice discussion on quality in Affiliate Marketing. I was honored to be invited and had a terrific time. Any fellow creme brulee fans will be pleased to hear about the lovely Butterscotch variation at Anchor & Hope on Minna in San Francisco!
I didn’t make it over for the 3rd day of ad:tech, but overall it was a good experience and I’m looking forward to attending more in the future and getting some more done once I’m more firmly established with my new clients and with Paulson Management Group.
Affiliate Marketing Fanatics Episode 3: Twitter in a Tumblr with a splash of Gary Vaynerchuk
Friday
Mar 20, 2009
Affiliate Marketing Fanatics – A Publisher (Mike Buechele) and an Affiliate Manager (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We’ve finally determined that the audio problems were due to my headset this week as I stole the stand alone boom mic from my husband’s computer and the sound is excellent. Third time’s the charm! So now you won’t have to listen to a bad recording for our quality content!
We jumped around a bit today and covered a lot, so this episode is longer than the last two clocking in at about 40 minutes. We talk a lot about Twitter and decided that we live most of our lives through Twitter. We also give some shout outs at the end, as I promised last week.
Show Links:
- TweepMe and the creator’s account being suspended.
- Still getting used to the new Facebook.
- A few more words about Gary Vaynerchuk and his SXSW video.
- WeFollow, a survey about Twitter, and the Twouble with Twitters (careful, the video is on autoplay).
- Sony made a deal with Google to enhance their Sony Reader line up (watch out, Kindle!)
For the sake of driving the point home, I talked more about the grass roots fight going on against California Assembly Bill 178, which is looking to do in California what the so-called Amazon Tax did in New York. Here are some links I mentioned and some from the March 3rd episode of Affiliate Thing:
Cribbed Content for December 26th
Friday
Dec 26, 2008
Right about now I’m on the road driving from the SF Bay Area to Eugene, Oregon to visit my in-laws. Next week is my vacation, full of cold & rain while doing the yearly holiday visit with the extended family. This week has been great with all the last minute holiday preparations. I had a great Christmas, and I hope everyone out there had a terrific holiday.
Most people who didn’t take any extra vacation days are probably back to work today, so check out what you might have missed while making your last minute treks to Walmart for more bows and stocking stuffers.
- It’s not just awards season for the movies; ShareASale Performance Awards were announced on Monday. Congrats go out to Scott Jangro, CSN Stores, Nicole Beidler, Checks Unlimited, GreenPlanetSearch, Missy Ward, and Melanie Seery for taking home top honors.
- The acclaimed BlueShirtNation, BestBuy’s internal employee social network, is radically changing according to co-founder Steve Bendt. I’m interested to see where they take it.
- The Performance Marketing Alliance has finally settled on a Mission Statement.
- AffiliateTrust.org has been mentioned this week on Scott Jangro’s blog and the Affiliate Thing podcast. From what I can discern from reading their About Us page, they’ve basically formed to help combat black hat or shady affiliate practices. Which is definitely a good thing. Take some time (as will I) to educate yourself by reading more.
- Are you making resolutions this year? Missy Ward isn’t. More power to her!
