Day 2 of Affiliate Summit West 2010
Monday January 18th
Day 2 of Affiliate Summit for me started off a bit rocky. I was far from hung over, but I awoke with the familiar feeling of an impending migraine. I decided that, despite the morning keynote by Dr. Robert Cialdini not being recorded, I’d have to skip it in favor of some more quiet time before the storm to dispel the headache on the horizon. Luckily it worked and I went down just at the end of the keynote to catch up with some folks to get the cliff’s notes version of the keynote and to find my first morning appointment. Luckily, the staff were handing out little cheat sheet cards with the main bullet points from the keynote, which I got and took note of.
I mentioned I had a meeting. I learned a valuable lesson at this conference – don’t just research what the person you’re meeting with does, research what they look like! We’d decided to meet in outside the theater after the keynote, and man was that a bad idea. A sea of unfamiliar faces and I have no idea what this guy looks like! I hang around for about 15 minutes, trying to find someone who looks like they’re also looking for someone, to no avail. I check my watch and decide that I have to move on in order to get to the session I wanted to go to. So now I know that next time I have to meet with someone, I’m either going to meet them somewhere not so busy or snoop on their Facebook profile to see what they look like!
My first session of the day was Product Datafeeds: The Next Level, which by nature was dry, but sill interesting. Scott Jangro did a great job as moderator and I did my best as a student. I figured that I know the basics about datafeeds, but moving on in my career to a company that provides a coupon feed, I better learn more! A full review of that will come later today.
After lunch, I did some time working in the For Me to Coupon booth in the expo hall. I’m glad that I did some homework about the basics of the company before standing in the booth, because we certainly didn’t have a whole lot of downtime to chit chat. People were coming by nonstop asking questions about the service, which is awesome. I was put to the test many times on my knowledge, and thankfully only had to defer to Forrest & Nate a few times for questions I had no clue about. But it was also a great opportunity to learn more nitty gritty stuff about the service when more technical affiliates stopped by with really detailed developer questions. A great introduction to my new job!
I ducked away from the booth for some rejuvenation time in the blogger lounge, then on to the Oprah, Flogs and FTC: Hot Topics 2010 session. It was interesting, but frustrated me that the presenter went through a LOT of good information in his presentation much too fast. I’m incredibly happy though that the presentation has been uploaded to SlideShare, so when I post my recap of that, it’ll have the presentation link!
Before the activity for the evening I had a lovely few drinks with Heather Smith, Julie Vazquez, Lori Herren, & Joe Vaughn from Izea. After playing with the Microsoft Surface table in the iBar, we moved our operation over to the All American Bar & Grill for the 20 cent chicken wings! It’s the Rio’s 20th anniversary, so they had all sorts of deals like that. About 60 wings, a basket of fries, and a few sodas all came in under $30! I learned a TON more about Izea and their products sitting with two insiders and Joe, a sales manager from Izea.
After dinner, it was time for our evening activity, one of my favorite activities hands down anywhere – TRIVIAL PURSUIT! They set up the Wii on a large screen and popped in the game. I was happily chosen 3rd or 4th for Team Missy Ward and we proceeded to kick ass. Of course, another team came from behind in an upset win, but it was a TON of fun playing the game. I know this is a game I’ll have to get for my wii. It was good times, and everyone who played & stuck around until the end was generously given a complimentary Gold Pass for Affiliate Summit East 2010, which we’ll be using to bring Dominic along!
For a normal, sane person, trivia’s end at midnight would have been the end of the evening, but oh no. Now it was time to wander over to McFadden’s Restaurant & Saloon for a party once again thrown by the folks at GTO Management in conjunction with MakeBeer.net. Coopers Brew makes some fine beer and their affiliate program is for the home brew kits that they sell, which are handy for the home brewer. It was a great time with displays of male competition and a punching bag game. A few heads hit it and then headed off to another club, but I was done for the night around 2am so I headed back to the room to get some sleep before my early meeting!
Read MoreDay 1 of Affiliate Summit West 2010
Sunday January 17th
I’d arrived in Las Vegas Saturday afternoon, so I was all ready to get busy Sunday morning. My morning meeting had been rescheduled, so first on my agenda was meeting with a client of PMG. We had a good meeting, discussing Valentine’s Day promotions and going forward & my departure. It went well, though the food was a bit lacking. It was our fault though for getting a late start & needing to run to the Sports Deli instead of sitting down at the All American Bar & Grill as we’d sort of planned. Afterward I went over to the Meet Market, which was OUT. OF. CONTROL!
The Meet Market could not be contained to just one room! There was a smaller room first, which I thought was the whole thing until I didn’t see a few companies that I knew had tables (namely PMG). So I got in & out of there as fast as I could and found the other portion of the Meet Market, which was in a larger area adjacent to where the expo hall would be the next day, and it was not as stuffy, but still a mad house. I wandered to see what was there, but still had to high tail it out of there after talking to some people.
Next up was a session, which you’ll see a recap & notes for soon. After the session I went in search of the bloggers lounge, which was way out in the boonies. Lori Herren was awesome enough to go get Heather Smith and I cool buttons from the Facebook table. I hung out in there for awhile to mooch off the internet capabilities to upload photos I’d taken at the session before. I had every intention to purchase the internet access in my hotel room, but it wasn’t working and I did not have the patience for tech support. So I ended up staying downstairs until Lori had the inspired idea to go get dinner from the local In-N-Out Burger.
We got back and pretty much went straight into the ShareASale Under the Stars Party. It was awesome, as usual, with a terrific spread of pizza, bread & cheese plates, ice cream sundaes, cupcakes, a chocolate fountain, and of course, open bar! They had a plethora of things to do, from Wii Sports games, stand up arcade games, darts, fun gambling (no money involved), the photo booth, a DJ, dance floor, Karaoke, and the most awesome of all – a JUMP HOUSE! I was not adventurous enough to get into that bad boy, though I really, really wanted to! At one point, the spire knocked into the chandelier in the ballroom and knocked some panels off – party foul!
I had a good time with the chocolate fountain in particular & shaking my booty on the dance floor when they were giving away feather boas. I wasn’t even drunk! But who can resist a feather boa? I attempted to stay sitting for most of the party because I knew that the Strike Out Breast Cancer charity event was coming up afterward. I’m already a bad enough bowler, so I needed to conserve energy! Maybe I should have partook in the Wii Bowling to gain some confidence!
On to the bowling – it was fun despite my atrocious score of just 39. It began at midnight and was hosted by GTO Management, BowlingShirt.com, Things From Another World, and Affiliate Marketers Give Back as a fundraiser for the National Breast Cancer Foundation. We got awesome pink and black bowling shirts with the logo of the event on them, and had a great time. There were over 100 people there easily by my estimates, which is quite a feat for an event that started at midnight! It was good times, and I dragged myself back to the Rio and straight into bed to get ready for day 2!
Read MoreTips & Tricks for Affiliate Summit
I believe I mentioned before, I’m participating once again in the Affiliate Summit Mentor program. I sent these same tips and tricks to the person I’m mentoring, and since people are starting to filter into town today for the show, I’ve decided to share these last minute tips with everyone!
Now, some are just general conference/trade show things that a first timer might not really be aware of. Some are probably common sense, but hey, they’re there for good measure. So take my advice here, don’t take my advice, it’s up to you. But some of this might help!
If all goes well and my flight is on time I should be in the air soon, so I hope to see you in Las Vegas! If you want to meet up with me at any point, send me a Direct Message on Twitter – I’ll have the SMS updates turned on so it’ll be as good as texting me 🙂
General Conference Tips
- Business Cards – Bring plenty! I can’t stress this enough. It’s the best way for people to remember to contact you when they get back to “the real world” of work after the conference. Also, if you’re the type of person that likes to enter booth drawings for prizes, most want you to drop off a business card to enter.
- Added Personalization of Business Cards – For an important contact that you definitely want to get back to you, write something distinctive on the back of the card when you give it to them. It could be your cell phone number or some other bit of contact information that’s not already on the card, or just a note about who you are, like “Met at lunch on Tuesday”. That will give the person a reminder when they get back that they actually wanted to later connect with you.
- Comfort – wear comfortable clothes and shoes that won’t slow you down or make sitting around in sessions unbearable. As well, it’ll help to fully assess the conference bag and its contents to know if they’re suitably comfortable for you. For example, despite being provided a notepad in the bag, I don’t usually use it. I prefer to use a Composition Book to take notes – not only because the cover is thick and it’s easier to write in when there’s no surface to write on, but also I keep my notes when I get back, so it’s easier to keep them in the same notebook than loose all over. Be aware of these kinds of personal preferences.
- Literature – don’t be afraid to grab literature from booths & meet market tables. What I do is take it up to my room and unload at the end of each day. Then I can fully read more into stuff and decide what I’ll be taking back with me. I also find that taking stuff back with me does help me remember who I wanted to do more research into working with, more than a business card necessarily.
- Leave Luggage Space – it’s Vegas, and there will be booth people wanting to give you knick-knacks and t-shirts and you may just want to bring home souvenirs, so remember to leave space in your bags for any literature, paperwork, goodies, souvenirs, etc. that you may be bringing home with you. Buying another bag for that stuff to bring home isn’t fun (trust me, I’ve been there).
Affiliate Summit Specific Tips
- Conference Bag – you’ll be provided with a bag when you register. Mostly it’ll have literature inserts that businesses have paid to have included. I recommend going through the literature immediately and removing anything you know you have absolutely no interest in. Added papers will just bog you down when you’re walking around. The bag usually also contains a pad of paper someone has sponsored and a pen, amongst other random goodies.
- Registration – Register earlier, that way you have time before anything important starts to get rid of the excess in your bag & get comfortable to embark on more important stuff. If you go to the conference area just to register before any intentions of going to the Meet Market or sessions, that will give you time to examine the bag itself, pen, notebook, goodies, etc. to see if you’ll need to grab your own supplies to be comfortable and effectively meet your conference goals.
- Meet Market – GO! I admit, my first Affiliate Summit I didn’t go because the description made it sound like it was a row of merchants sitting around waiting for affiliates to approach them in a creepy way. But it’s a huge networking opportunity. There’s drinks, wandering, and yes, you can have some good conversations with industry colleagues. There are often companies that just get a Meet Market table (they’re less expensive) and won’t have a booth during the exhibit hall, so take the opportunity to talk with anyone you’re interested in doing business with – that may be your only opportunity.
- Water – I don’t know if hotels and conference centers do this for everyone or if the organizers have to request it, but there’s almost always pitchers of cold water and glasses in all the session rooms or just outside. Carrying around a bottle never hurts either if that’s more your style.
- Timeliness – being on time to sessions will greatly help your comfort level and learning. I usually try to get there at least a couple minutes early. That gives me time to find a good seat, get a drink of water, and get settled before the panel actually starts. That way I’m not interrupting anything by trying to get comfortable or by walking in late.
- Meals – if you have a full conference pass, they provide a continental breakfast & light lunch (usually sandwiches, soup, burgers, that kind of thing). It’s nothing gourmet but it’s a good chance to talk to some people casually, approach speakers you want to follow up with, things like that. And you’ve already paid for it with your conference registration, so you might as well take advantage of it, that’s my theory.
- Business Meetings – you may have already scheduled some. Don’t schedule too many though – you want ample time to explore the exhibit hall and attend panels and sessions. Also – I made this mistake at the last Summit held at the Rio – make arrangements to meet your appointments near to the conference area. The conference center of the Rio is at the back of the hotel, so if you’ve made arrangements to meet in the lobby or closer to the casino area, it might be incredibly out of your way to go all the way out there to meet the person. Besides, you’ll have a more professional meeting anywhere in the back near the conference center than you would out by the casino floor anyway.
- Agenda – take a few minutes now to check out the agenda for the show online. It’ll save you time now to decide on some of the sessions/events you definitely want to attend than to have to make those decisions on the fly. However, being flexible isn’t a bad thing – sometimes you hear things from other attendees that you can’t know by reading the description on paper.
- Session/Event Recommendations – these are a couple of sessions that are geared more towards affiliates than merchants. You might want to check out:
- The Black Ink Session, Sunday 1:30p – 2:30p Classroom C (Miranda 5-6). Jeremy Palmer is a great guy and successful affiliate and really takes a basic “this is how you do it” approach.
- Ethical Issues in Affiliate Marketing, Sunday 3-4pm Classroom D (Miranda 7-8). There was a session just like this with almost the same lineup of panelists in Boston, and it didn’t turn out that great, to put it politely. I’m really hoping that they took the feedback given then and will put out a more productive and well run panel this time.
- Mentor Program Meet Up, Sunday 6:30-7:30pm Brasilia 1-3. You’re probably already planning on attending this, but it’ll be a great mixer and balance amongst new attendees and old hat attendees, so the networking will be great.
- Opening Remarks & Keynote, Monday 9:45am-10:45am, General Session Room Brasilia 1-7. For one, the keynote will set the tone and you’ll be sorry if you miss it. For two, Gary Vaynerchuk is the keynote and he’s a fantastic speaker!
- Advanced Optimization for Landing Pages, Monday 2-3pm Classroom C. I’ve heard Olivier Chaine & Lisa Crossley Hunter speak before and they definitely know what they’re talking about, so with just them the session should be good. I’ve never heard Trevor Claiborne speak and I’ve spoken to Beth Kirsch before but never seen her on a panel so I can’t vouch for them.
Las Vegas Tips
- If you’re staying at the Rio All-Suite Hotel & Casino, take a cab from the airport. The shuttles, while less expensive, take at least an hour to get from the airport to the Rio since it’s off the strip, so usually it’s the last stop before they return to the airport. If you’ve been traveling all day, you’ll thank yourself for saving the hassle.
- Chapstick is your friend! If you’re not used to a relatively dry climate like Las Vegas, be sure to carry around some good chapstick or lip balm. Even if you don’t leave the hotel at all to expose yourself to the elements, the recycled air & smoke in the casino area can be a lot to take with repeteitive exposure.
- There’s a café down the hall on the way to the conference area of the Rio called the Sao Paulo Café – avoid it! Terrible service, mediocre food.
- There’s also a Starbucks next to that cafe, so if you need your morning latte fix, it’ll be there, but the lines may be long so plan ahead.
- The conference center is in the very back of the hotel, so from the guest elevators and gaming area, it’s a 15 minute walk if you’re taking your time, 5-10 if you’re booking it. Remember that when planning out your arrival times and any other events during the day.
- The Carnival World Buffet is really good; I highly recommend trying it at least once while you’re there. Don’t let the $27 price tag scare you – it’s worth it.
- The All-American Bar & Grill is a good option for a decent burger or fries at any hour.
