Apparently this same session has been given for awhile now, and is usually referred to as Developing the Right Merchant Mindset.  The speaker was:

Andy Rodriguez, President, Andy Rodriguez Consulting Inc.

Overall there were some good basics here… but I guess I’ve graduated to where the basics are too basic for me.
Bullet Point Review!

Lots of merchants don’t [...]

Want to meet me?! Of course you do! Remember that today is the last day to sign up for Affiliate Summit East 2008 and still get the cheaper Early Bird Pricing. The full conference pass - today only - is just $949 while an Expo Hall Only pass is a very affordable [...]