Online Marketing Glossary: Arbitrage
Friday
Oct 10, 2008
Arbitrage:
- A practice through which Web publishers – second-tier search engines, directories and vertical search engines – engage in the buying and reselling of Web traffic.
From my understandings, this is not as frequent of a practice as it once was in the earlier days of internet marketing. But does still happen.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
