ASE09 Session: Advertising Tax Impact, Accomplishments and the Future
Guest Post by Dominic Fawver.
Session Description: Discussion on the Advertising Tax by industry leaders that have played a key role in organizing industry advocates and educating legislators on the impact of state tax nexus legislation. The panel included:
- Brian Littleton, President / CEO, ShareASale.com (Twitter @Brianlittleton) (Moderator)
- Karen Garcia, Partner, GTO Management (Twitter @karengarcia)
- Beth Kirsch, Volunteer, Performance Marketing Association (Twitter @bethkirsch)
- Melanie Seery, President, Affiliate Voice (Twitter @mellies)
This session was very informative and gave a lot of information concerning the current problems affiliate marketers are having with some of the new tax laws, or rather the new interpretations, of the tax laws. One of the most important facts given was that the definition of “Nexus” has been recently changed, or rather updated. For a business to have Nexus, they must by physically present in the state. The change in definition holds that affiliates living in a state count as Nexus in that state. This is important because it requires all of the merchants to charge their customers the state sales tax. The issue is not that the companies should charge this sales tax, but that it is often cheaper for them to drop their affiliates in whichever states are affected, instead of adding the ability to charge the sales tax on their site.
The chief purpose of this session was to bring people up to speed on the legislation that has been put into affect or has been defeated in several states such as New York, Hawaii, and California. This is important because it will soon affect any state that charges sales tax, which is most of them.
From the standpoint of someone new to the industry this was a very important session to attend, as it helped to bring me up to speed, so to speak, with some of the major issues which are currently impacting Affiliate Marketing.
Read MoreASE09 Session: Getting Noticed FAST
Guest Post by Dominic Fawver.
Session Description: Regardless what your role in the industry is, it’s important to be noticed within the industry. Learn the networking and social media techniques that make it possible. The panel consisted of:
- Lisa Picarille, Online Marketing Consultant, LisaPicarille.com (Twitter @lisap) (Moderator)
- Michael Buechele, Owner, MikeBuechele.com (Twitter @mikebuechele)
- Trisha Lyn Fawver, Affiliate Manager, Paulson Management Group (Twitter @trishalyn)
- Jen Goode, Doodler in Charge, JGoode Designs (Twitter @JGoode)
- Stephanie Lichtenstein, Affiliate Program Manager, Andy Rodriguez Consulting (Twitter @MicroSteph)
This session, Getting Noticed FAST, contained a lot of valuable information from people who have gone from being a nobody in Affiliate Marketing to being well known by many of the top people in just a couple of years. Some of the suggestions were:
“Get involved in the response…go to other sites and comment” Jen Goode
“Start blogging” Stephanie Lichtenstein
“Don’t flame people” Trisha Fawver
“Do something different the first time you meet in person” Mike Buechele
Many tips were given on the importance of using social media to get your name out there. Also mentioned was the importance of personal branding and being consistent between all of the different forms of social media that you are on.
From the standpoint of someone who is new to Affiliate Marketing, this was a very good session with plenty of examples from the panelist’s personal experience. It gave me ideas on where to start on getting noticed so that I can further a career in Affiliate Marketing (if I so chose) by meeting people who are already successful in the field and learn from their experiences and mistakes, while at the same time possibly being able to help them out with my own expertise. In many cases it is not what you know, but who you know.
Blogging at Affiliate Summit East
Guest Post by Dominic Fawver.
As I am sure Trisha has mentioned before I will be blogging while attending Affiliate Summit East 2009. Currently I am attending DeVry University, and am in my final term towards a BSB in Project Management. I am, as of yet, still undecided upon what field I will apply my degree, and have decided to attend Affiliate Summit East in order to further my knowledge. I hope to present my views as a student and as a project manager on what I learn from each of the sessions and events which I attend.
Look me up while I am there. I will be rather hard to miss, wearing a very bright Blinkstar Media shirt, as you can see in the picture we took here at home. See you there.
Read MoreAffiliate Marketing Fanatics 12: Affiliate Summit Pre-Show
Podcast: Play in new window | Download
Affiliate Marketing Fanatics – A Publisher (Mike Buechele) and an Affiliate Manager (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We’re back together again! It feels like it’s been 10 years, but with technical problems and schedules we’re finally back in the saddle. And just in time for Affiliate Summit! With the show about a week away, this is our Pre-Show. Follow along with the agenda for the summit and make this interactive! This week we clock in at an EPIC 1 hour and 12 minutes. In in this episode we discuss:
- Affiliate Summit East 2009 Agenda
- Christian Affiliate Marketer’s Gospel Brunch at the Cotton Club.
- The parties surrounding Affiliate Summit (Thanks to Missy for putting the post together with them all!)
- Trisha’s husband Dominic experiencing Affiliate Summit as a student interested in marketing and affiliate marketing.
- Dominic’s awesome airbrushed shirt for Blinkstar Media.
- Shout out to Sticker Giant for donating stickers for Affiliate Marketers Give Back and for the Getting Noticed FAST Panel.
