Another Suitcase in Another Hall
It’s the end of a 2 year streak for me here running our Mailing Services at PsPrint. I’m passing it on to an able-bodied lieutenant and the Customer Service department… probably where it should have been the whole time. At this point the majority of the day to day stuff has been passed on and it is a bit strange to come in and not have to do these things.
But what will I do with my days? More of the same, really, just with more time to focus. We’re still transitioning our current affiliate program into a reseller program and have begun our true affiliate program over at Commission Junction. I’ll have more time to properly manage both programs and follow up with affiliates and resellers alike.
There will also be more time to focus on our email marketing campaigns, trade shows, advertising opportunities, blogging, social network marketing, reputation management, new media, and our green printing initiative.
So the end of an era has come and 2008 will be a fresh year for me here. I’m excited, and yet, anxious. Bring it on!
Read More25 Death-Defying Design Principles for Direct Marketing … in 25 Minutes
Anyone interested in a free webcast to pick up some marketing tips, come on down! Sandra J. Blum brings experience in direct marketing, advertising and marketing communications to her highly rated sessions. Register for free at the Dynamic Graphics website.
From the Dynamic Graphics website:
In this fast-paced webcast, sponsored by PsPrint, you’ll see the visual elements of persuasion and moments of truth that trigger response. You’ll learn about specific changes (often minor) you can make to improve response significantly. And you’ll hear the latest research on design approaches that work. This is one practical session that’s focused on helping you evaluate creative content with innovative insight.
This will be a great session for small businesses, copywriters, and graphic designers everywhere. I’m personally looking forward to catching this one as I missed the last webcast we sponsored, and I hear it was fantastic. For 2008 we’re really looking at some cutting edge new marketing techniques and I’ll be on the supreme lookout for new things to try! New contests, viral marketing, and blogging like crazy! The new year is going to be exciting here at PsPrint!
Are we too late for the boat?
Lots of industries are taking a long time to embrace web 2.0 and the blogosphere, and as we try to buy our tickets to the blogging dinner cruise, I can’t help but wonder if we’ve missed the boat?
I read an interesting blog written by Hugh MacLeod: Why we’re all blogging less. I admit that I have noticed a lack of fresh blogs to keep my entertained on my lunch break… so that has to mean there’s less serious content out there too. At work we’re just now working out our social media game plan, so reading blogs like Hugh’s makes me fear that we’re a day late and a dollar short to this party.
I hope not… I’m so excited about the blog and the social networking we’ll be doing in the coming months. Not only does it open up new opportunities for PsPrint, but it opens up new ops for me personally. As I said when I started this blog, it’s basically my thoughts on what I’ve been up to at work and what I’ve been learning while thrown to the lions.
In case I didn’t mention it, I don’t have a fancy marketing degree. I have humble roots with a Theater Arts degree, focusing in dramatic writing. Now you see why I’m so apt to blog. We’re starting to get some talk back from followers on Twitter, which is exciting even though it’s very casual at the moment. Hopefully it’ll open up some sales or marketing opportunities, but I’m not holding my breath.
Exciting, but a tad disappointing, is the fact the Shawn Collins over at Affiliate Marketing Blog has finally posted the session videos from Affiliate Summit East 2007. You have to sign up for the Real Deal summit newsletter, but it’s a good idea to sign up for it anyway. I was a bit disappointed to see that the interview we did with the wandering camera crew isn’t up, but I hope someday it will be. Just so I can point and laugh at myself 🙂
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