Yes, normally this would have come last week on Friday, but like many I was out shopping for my precious GPS unit that was on super sale.  I hope everyone had a lovely Turkey Day!  Did you know that until 1863, Thanksgiving was celebrated on different days?  The president would announce when it would be celebrated until that year, when President Abraham Lincoln decreed it would be on the fourth Thursday in November.  It actually took until 1941 for Congress to pass an official proclamation declaring it a legal holiday on the fourth Thursday in November.

So be thankful for your health and the good information you can find online!

• Our own Manda Otto reviewed the new seoMOZ toolbar, now still in private beta testing.  This looks to be an invaluable tool for SEO and SEM professionals everywhere, expected to be available sometime in January or February.
• There’s some debate on the future of the banner ad in online marketing.  Brad Waller and Peter Figueredo both discussed it over at ReveNews: The Banner is Dead by Brad Waller and Is Display Advertising Worthwhile in a Down Economy? by Peter Figueredo.
• I wrote a guest post for Marketing Pilgrim that you should check out: Mobile Advertising Has Future Among Teens.
• In more New Edge Media news, we’ve welcomed a new team member, Kate Morris, into the fold as Director of Client Services!

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Manual Approval:

• An affiliate application approval process where all applicants are manually approved for an affiliate program.

This is the method I personally subscribe to since I prefer to look at the affiliates first to determine their quality level before clouding up the program with possibly bogus affiliates.  I had an interesting conversation with Brad Waller back in August at the Affiliate Classroom LIVE event about manual vs. auto approve and he made the good point that it all depends on what your goals with a program are.  For some, manual approval might be cumbersome if there is a large demand for the program but a small staff.  It’s really something to be determined on a case-by-case basis.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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I can’t believe it’s October already!  It’s the end of my first week working at home now that I’m with New Edge Media and I still don’t have a FULL week of working from home under my belt since I attended the Social Media: The Marketing Summit on Wednesday and Thursday.

So I need to catch both you and myself up at what’s been going on in the online marketing world.

• Issue 3 of FeedFront Magazine is out and will be distributed at the Affiliate Summit Social Media show on Sunday in New York City.
• Hydra Networks & Vista Print got their tails caught in the adware crack.
• Some of the people at the conference I just attended need to check this out and learn how to create better presentations.
• G1, the Google Android phone, already sold out in a week.  iPhone killer?
• I blogged the Social Media: The Marketing Summit conference this week in San Francisco.  A lot.  I blogged every session of the second day in near-real time yesterday, and will add the notes from the first day’s sessions next week.
• Yes, I know, I still need to catch up on CJU.  I’ll be skipping talking about the keynote since Brad Waller already talked about it at ReveNews.  I’m also not going to bore you with the winners of the CJ|You awards since Shawn Collins already covered that as well.

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