Online Marketing Glossary: Browser Helper Object
Browser Helper Object:
- A DLL module designed as a plug-in for the Microsoft Internet Explorer Web browser to provide added functionality. Some modules enable the display of different file formats not ordinarily interpretable by the browser.
I’ll be the first to admit that I’m a FireFox user primarily and I have no idea what this means. Anyone? Bueller… Bueller?
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Contextual Search
Contextual Search
- A search that analyzes the page being viewed by a user and gives a list of related search results.
Google’s Gmail is the best example of this. Have you ever looked at the right side of the window when you’re looking through your Gmail? What they’re doing is the epitome of contextual search – your friend sends you an email about what to do for a friend’s birthday gift. The ads on the side of the page are going to show you sponsored ads on gift sites, party planning, event space, etc. that could relate to a birthday party.
This is the best example of targeted ads, as well. Showing the casual browser products they might be interested in is one step in the right direction towards turning a browser into a buyer – sometimes you don’t know you’re looking for something until you see it.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Firefox Fail
Has anyone else been having this issue? All day I’ve been typing url’s into the address bar of my browser (Firefox 3) and hitting the “Enter” key like usual only to have nothing happen. I’ve clicked the green arrow in the right side of the address bar to “Go” and again, nothing happens. It’s as if the icon isn’t even a hyperlink. I hover the mouse over and pause to see the arrow change to a darker shade of green and click…nothing.
Not even the auto fill is working to use in the address bar. Yet, the Google Search bar is working just fine, so I’ve been browsing through Google all day.
So, anyone else experienced this? Is it a sudden glitch between Windows 2000 Pro and Firefox 3 not playing nicely? It’s worked since FF3 came out… so why the bummer now?
If you know, share! Please?
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