I took it light this time around at Affiliate Summit and only went to two events that weren’t hosted by the conference itself. Dominic and I spent the two days before the conference wandering Manhattan seeing some sights, so by the time the conference started we were not that interested in traipsing all over the city again. But we did make sure to go to the couple of smaller parties we were invited to. I’d have been asleep at the networking wheel had I not gone to any of the parties!  So here’s my take on the parties with some thanks and photos I took!

buy.at Party @ Empire Hotel

Big thanks to Ayako from buy.at for extending the invitation!  This party was on the rooftop bar at the Empire Hotel, which despite being 12 floors up was considerably shorter than most the surrounding buildings.  Only one part of the hotel bar was reserved for the party, so it was a relatively intimate affair.  We started by working the area and saying hello to old friends, and ended sitting with Heather Smith of Beautiful British Columbia and Murray Newlands of MurrayNewlands.com.  It was wonderful conversation and Dominic seemed to really feel comfortable with the jargon conversation and other assorted topics.

MarketLeverage & John Chow’s Dot Com Pizza @ Original Famous Ray’s Pizza

This was just what the doctor ordered!  I had a few culinary goals for my trip to New York: bagels, cheesecake, and pizza.  New York pizza is legendary, so I was excited to be invited to share some pizza with Dina and crew.  We got there a bit late but there was still plenty of great pizza!  I had my first real conversation with John Chow and Ted Murphy, both pleasant.  I felt bad because there wasn’t much room to sit with the main group by the time we got there to schmooze and converse, so Dominic and I ended up sitting back in the corner where the surplus pizzas were and didn’t have much chance to talk unless people came back and talked to us.

I thought it was especially funny that Dominic got an IZEA shirt from Heather earlier in the day in the Blogger’s Lounge, and decided to change out of his Blinkstar Media shirt to the Izea shirt before leaving.  We walked right up the stairs at Ray’s to see Ted Murphy, who of course commented on the IZEA shirt!  Good thing I’d taken some time earlier in the day to tell Dominic what IZEA is!  After hearing Ted and Dina and Heather talk about the last IZEAfest and the upcoming one, he really wanted to go!  Too bad we can’t afford to go to Florida and have fun with them!  Big thanks to Dina at MarketLeverage for the invite!

TechKaraoke @ the Hilton

This was unexpectedly fun, though I wish I had been able to get better photos!  Of course, the embarrassment factor of karaoke almost requires the lights to be dimmed, so the photos didn’t turn out.  I hear that I missed Chris Brogan singing a Jay-Z number, but I got down there just in time to see Ted Murphy, Shawn Collins, and Drew Bennett bust out some Milli Vanilli!  Throughout the evening I got to catch up with Connie Berg while listening to the vocal stylings of Todd Farmer, Jim Kukral, Missy Ward, and Brian Littleton amongst others.

I also never realized that you never truly appreciate how LONG some songs are until you hear them butchered at a karaoke event!  All in all though it was a good time and I hope Shawn & Missy bring back the TechKaraoke folks to do it again.  And this time bring the lights up for more embarrassing evidence!

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They say that the definition of insanity is doing the same thing over and over again and expecting different results.  So if I didn’t learn from my experience at this last affiliate summit, I’d be crazy.  I’ve had some time to think long and hard about my experience in Las Vegas and I’m resolved to learn from these experiences.  I wouldn’t say they’re mistakes, per se, but definitely opportunities for learning.  Here’s some things I’ve figured out for myself that might just help you too (see, this isn’t my being selfish!)

• Make sure to secure internet for the trip!  I had SO many problems this time around, I’m going to make sure the hotel I’m staying at has either wired or wifi connections, and bring my own Ethernet cable that I know for SURE works just in case.  Being without internet for 5 days is killer!
• Don’t get sick!  I’m going to finally try out Airborne and hopefully avoid catching germs from people.  Maybe I’ll even go semi-germaphobe and carry around some PocketBac to help reduce the chance of germs jumping on board after shaking so many hands.  I have some awesome peppermint sceneted stuff from Bath & Body Works in a tiny and manageable 1 fl. oz. size.  I can’t afford to come back sick from a conference AGAIN!
• Lighten my load.  My big backpack was too big – I didn’t need to cart around that much space.  Luckily the Buy.at backpack I won is just right to carry my laptop & the essentials (business cards, beverage, wallet, antibacterial hand gel, that kind of thing).
• Get more information from my mentee!  I don’t want to be a sourpuss and not do the mentor program again because I have even MORE stuff to tell a AS newbie, but this time I’ll be sure to find out when they’re coming to the summit, if they’ll be there all three days, and try to find out what they look like so I can spot them in a crowd to say hi!
• Attend “Ask the Experts”!  I jokingly said that I’d never attend this unless I was one of the experts, but since I don’t see that happening I need to not be lazy that second day and get up and attend.  Somehow sleep always seems to take precedent that second morning…
• EAT!  I managed to go all day Sunday having eaten just a few snacks and no real meals until a 2am bowl of cereal (thank you Las Vegas for being a 24/7 town).  This was not good.  Since the provided Continental Breakfast and Luncheons don’t kick in until Monday & Tuesday, I need to remember that Sunday isn’t just the Meet Market anymore – it’s a full fledged day of sessions, so get up and get energy!
• Get a smaller camera.  Or bring the smaller one I gave my husband, because I don’t take nearly enough photos and end up relying on the power of Flickr and Facebook tags to find photos of me at the show.  My camera that I take most my pics with is kinda bulky and not really friendly “on the fly”.  Next time I’ll have my Flip Mino (thank you MarketLeverage!) and will be sure to get video of some of the general events (not the sessions, that’s a no-no) and random people I encounter.  I’ll be video happy!
• Pimp myself out.  It’s nice to look professional, yes, but being branded like a cow gets noticed.  I had my own business cards of course, but no cards for any other departments, no nifty swag to hand people, no visible affiliation with them other than the name on my badge, not even a postcard with the equivalent of a 30 second elevator pitch.  Next time, you’ll know who I rep when you see me coming!

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I won big while in Las Vegas for Affiliate Summit, but not at the tables or slots.  For someone who rarely wins anything, I’ve had great luck lately winning some goodies in the last three weeks, from three different affiliate networks!  I managed to win some cool prizes that will most definitely help me out in my blogging and social endeavors!

So with that, thank you SO MUCH and here’s what I won so far this year and from who.  2009 has turned out pretty awesome so far!  I apologize in advance, dear readers, as this will be a long post!

Flip Mino Video Camera from MarketLeverage

Last month, several bloggers I read hosted a contest by MarketLeverage, the “Share Your Secret” contest.  The rules were simple – share your marketing secret via blog comment and you can only use MarketLeverage as the example network.  I entered on a couple of blogs, and was chosen to be the winner from 11|15 Media’s blog!  So thanks Mike!  Here’s what I shared:

As I said there, my secret isn’t really a secret – work smarter, not harder. I picked up the saying from one of my college roommates and I’m sure some genius generations before me coined the phrase, but I apply that mantra to everything. I try to make things more efficient and do things better so that my time is more effectively used and I can work smart without necessarily making things harder on myself.

To apply that to the affiliate example, I use MaxBannerAds on my blog. When I label the ads, not only do I add the merchant name but I also add the network name, i.e. MarketLeverage, to help me to group them together when I go to look at reporting so I can easily group things for myself. That’s just one small example of how I work smarter, not harder.

There were a lot of great contenders, so I was surprised to have won!  I was given the choice between a 4th generation iPod Nano or a Flip Mino, and since I had just bought an iPod for my husband for Christmas and have my own classic iPod, I chose the Flip.  I have to give MarketLeverage extra thanks for such a good prize because I just realized that my Aiptek HD camera is on it’s way to death.  So yay!  I hope as soon as I receive it and check out the cool content they’re going to preload onto it that I’ll have the guts to video blog more

A new service from marketing master Joel Comm was launched at Affiliate Summit.  The service, called TextCastLive, is a SMS messaging service that texted updates to opt-ins about the conference, like when sessions were starting and other events.  They also peppered in some contests in.  During the tail end of a session, a text went out announcing that the 7th person to show their phone the good folks at the oneNetworkDirect booth would receive $500 in network credit.  So I wandered over and with the good fortune of being with some other people who showed their phones (or, their phones were immediately more visible I might say) I was number 7!  I was actually surprised to see that they have a lot of tech offers on their network, including Lavasoft which makes the awesome anti-spyware program Ad-Aware that I love and swear by!  So thank you to TextCastLive and oneNetworkDirect!

Merchant Bag from buy.at

When you see those bowls on booth tables that say “drop your business card here to win”, DO IT!  This is how I was the lucky recipient of the merchant bag from buy.at.  The bag was a veritable treasure trove of swag, all provided by the merchants on their network.  At face value, it was an awesome Patagonia backpack, designed to comfortably pad a laptop.  It’s nice a slim, which is a benefit since the current backpack case I have is huge and bulky.  They also handed me a $100 Ticketmaster gift card, and said there was a Bonobos gift card designated for me as well.  I shook hands and hugged those I knew, took a picture with the guys decked out for the Affiliate Triathalon (Kim & Ayako – I WANT THAT PIC!)  and wandered off.

I was stoked to get that, and later when I went to open the bag to consolidate some of the other swag I’d received at the show I found that there was even MORE inside!  A cool track jacket, which I unfortunately had to give away since it was much smaller than what I wear, a $5 Starbucks gift card, a nifty gel stress ball, a cool pleather (plastic+leather) & metal USB thumb drive, some nifty ear warmer headphones, and… oh I know I’m forgetting something!  So HUGE thanks to the people I know from buy.at, Kim Salvino, Ayako Bingham, Amy Ely and everyone else there!

So once again, thank you to MarketLeverage, oneNetworkDirect, and buy.at for their awesome generosity and great prizes!

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