Affiliate Marketing Fanatics 20 [32:30m]: Play Now | Play in Popup | Download

Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!

We’re a little late this week but got going relatively quick.  We chat a bit about social media and taxes in this episode, and have a good time doing it.  I think we were keeping Mike warm with our banter!  The episode comes in at a chunky, too-fat-to-fly 32:30. In in this episode we discuss:

• Google Buzz is a Buzz Kill
• Audience Conference 2010 is now open for registration.  This year’s theme is Comedy.
• Kevin Smith’s Social Media battle with Southwest Airlines
  • SModcast – Listen to 107: Go F— Yourself, Southwest Airlines and 106: Thinicism
  • YouTube Videos of Kevin’s Final Words
  • Southwest Airline’s Blog: Not So Silent Bob and My Conversation with Kevin Smith
• Follow hashtag #noadtax on Twitter for updates on the fights against the advertising tax in multiple states
• More information on the tax issues going on in various states can be found at:
  • Performance Marketing Association: California Affiliates – It’s Time To Get Involved
  • PMA: Vermont Affiliates – Your Urgent Help is Needed
  • PMA: You Can Help Fight the Advertising Tax
  • Affiliate Advocacy: Tension Mounts in Maryland
  • AA: Illinois Internet Sales Tax Bill Surfaces
  • AA: Virginia Gains Momentum and Double Threat
  • Stephanie Lichtenstein’s blog: Top Ten Things On My Mind This Month
• EDIT: The Sacramento and San Diego trips we talk about were canceled late tonight.  The CA bill will be heard in the morning and we may make a trip on Monday for the house hearing.  Stay tuned!

Want to catch up with us & ask questions for the next show?  Find us on Twitter: @MikeBuechele & @TrishaLyn.  Or leave us a comment!

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Guest Post by Dominic Fawver.

Session Description: Discussion on the Advertising Tax by industry leaders that have played a key role in organizing industry advocates and educating legislators on the impact of state tax nexus legislation.  The panel included:

• Brian Littleton, President / CEO, ShareASale.com (Twitter @Brianlittleton) (Moderator)
• Karen Garcia, Partner, GTO Management (Twitter @karengarcia)
• Beth Kirsch, Volunteer, Performance Marketing Alliance (Twitter @bethkirsch)
• Melanie Seery, President, Affiliate Voice (Twitter @mellies)

This session was very informative and gave a lot of information concerning the current problems affiliate marketers are having with some of the new tax laws, or rather the new interpretations, of the tax laws.  One of the most important facts given was that the definition of “Nexus” has been recently changed, or rather updated.  For a business to have Nexus, they must by physically present in the state.  The change in definition holds that affiliates living in a state count as Nexus in that state.  This is important because it requires all of the merchants to charge their customers the state sales tax.  The issue is not that the companies should charge this sales tax, but that it is often cheaper for them to drop their affiliates in whichever states are affected, instead of adding the ability to charge the sales tax on their site.

The chief purpose of this session was to bring people up to speed on the legislation that has been put into affect or has been defeated in several states such as New York, Hawaii, and California.  This is important because it will soon affect any state that charges sales tax, which is most of them.

From the standpoint of someone new to the industry this was a very important session to attend, as it helped to bring me up to speed, so to speak, with some of the major issues which are currently impacting Affiliate Marketing.

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Yesterday I had the privilege of accompanying 9 of my fellow affiliate marketers to the California State Capitol building in Sacramento to help lobby legislators against the passage of California Assembly Bill 178.

I have to say on a personal level, this was my first trip to the Capitol, and the most involved I’ve ever gotten with politics in general.  It was a pleasant experience overall.  And yes, I got a little “star struck” for lack of a better term walking by Gov. Schwarzenegger’s office.  I had to fight the urge to knock on the door and demand court!

Back to business.  10 of us were able to make it up, some coming from Southern California.  We had appointments set for almost all day, so we split into two groups so we wouldn’t run the risk of running late or overcrowding offices.  Our group had a few lack luster meetings with staff that really didn’t understand what we were talking about or weren’t really familiar enough with the bill to care yet.  But we also had some good meetings with other staff members who were incredibly receptive to our message and offered us a lot of advice regarding how to go about the lobbying that we’re doing.  Some even went so far as to call other offices we didn’t already have appointments with and help to make us appointments.

It was equal parts optimistic and pessimistic.  While it looks like it’s going to be incredibly difficult to outright kill the bill because of the eagerness of the state to collect any income possible.  Focusing on the message that it’s best to keep the bill as broad as possible in the definition keeps it as fair as possible.  In a perfect situation the Streamlined Sales Tax Project to require the collection of sales tax across every state would make the playing field as fair as possible, but that’s already been in the works for almost a decade and doesn’t look promising to be enacted any time soon.  So in the meantime, we do what we can.

You can still do what you can.  Now that we’ve taken meetings at the capitol, feel free next week to take meetings in your district in California.  The members will be on vacation and potentially available at their district offices.  Staff will not be on vacation and will still be in Sacramento working, so if you weren’t able to join us under such short notice, feel free to schedule your own appointments and talk to the Assembly Members on the committee for Revenue and Taxation.  The meetings were generally short, 15-20 minutes of a staff members’ time.  We were able to leave behind the letter that Linkshare wrote in opposition along with the opposition letter from the Performance Marketing Alliance, co-signed by over 300 affiliates.

If you’d like copies of these documents for your own leave behinds materials and have the intention of taking a meeting either in the district offices or in Sacramento, please leave a comment and I’ll see  how we can get those materials to you.  Here’s information on the committee members to reach out to.  If you live in their district, all the better (they prefer to hear from constituents whenever possible).

• The Committee for Revenue and Taxation: (916) 319-2098

• Charles M. Calderon (Chair) – Dem. 58th District
  • Sacramento Office: State Capitol, P.O. Box 942849, Sacramento, CA 94249-0058, Phone (916) 319-2058
  • District Office: 13181 N. Crossroads Pkwy, Suite 160, City of Industry, CA 91746, Phone (562) 692-5858
• Chuck DeVore (Vice Chair) – Rep. 70th District
  • Sacramento Office: State Capitol Room #4102, Sacramento, CA 95814, Phone (916) 319-2070
  • District Office: 3 Park Plaza, Suite 275, Irvine, CA 92614, Phone (949) 863-7070
• Jim Beall, Jr. – Dem. 24th District
  • Sacramento Office: State Capitol, P.O. Box 942849, Sacramento, CA 94249-0024, Phone (916) 319-2024
  • District Office: 100 Paseo De San Antonio, Suite 300, San Jose, CA 95113, Phone (408) 282-8920
• Joe Coto – Dem. 23rd District
  • Sacramento Office: State Capitol, P.O. Box 942849, Sacramento, CA 94249-0023, Phone (916) 319-2023
  • District Office: 100 Paseo De San Antonio, Suite 319, San Jose, CA 95113, Phone (408) 277-1220
• Diane L. Harkey – Rep. 73rd District
  • Sacramento Office: State Capitol Room #4177, Sacramento, CA 95814, Phone (916) 319-2073
  • District Office #1: 29122 Rancho Viejo Rd., Suite 111, San Juan Capistrano, CA 92675, Phone (949) 347-7301
  • District Office #2: 300 N. Coast Hwy, Oceanside, CA 92054, Phone (760) 757-8084
• Fiona Ma – Dem. 12th District
  • Sacramento Office: State Capitol, P.O. Box 942849, Sacramento, CA 94249-0012, Phone (916) 319-2012
  • District Office: 455 Golden Gate Ave., Suite 14600, San Francisco, CA  94102, Phone (415) 557-2312
• Jim Nielsen – Rep. 2nd District
  • Sacramento Office: State Capitol Room #6031, Sacramento, CA 95814, Phone (916) 319-2002
  • District Office #1: 280 Hemsted Dr., Suite 110, Redding, CA 96002, Phone (530) 223-6300
  • District Office #2: 1527 Starr Dr., Suite U, Yuba City, CA 95993, Phone (530) 751-8351
• Anthony J. Portantino – Dem. 44th District
  • Sacramento Office: State Capitol, P.O. Box 942849, Sacramento, CA 94249-0044, Phone (916) 319-2044
  • District Office: 215 N. Marengo Ave, Suite 115, Pasadena, CA 91101, Phone (626) 577-9944
• Lori Saldaña – Dem. 76th District
  • Sacramento Office: State Capitol, P.O. Box 942849, Sacramento, CA 94249-0076, Phone (916) 319 – 2076
  • District Office: 1557 Columbia St., San Diego, CA 92101, Phone (619) 645-3090

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