Online Marketing Glossary: Opt-in Email
Tuesday
Sep 9, 2008
Opt-in Email:
- Email information that the recipient explicitly requests such as a newsletter or eZine.
This is the best way to comply with CAN-SPAM guidelines – always ask your newsletter or email recipients to OPT IN! If they asked to receive the emails, you cannot get in trouble for sending them.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Cribbed Content for June 6th
Friday
Jun 6, 2008
The first week of June is over and done with and summer officially starts in 15 days!
- Lisa Picarille reported back on the Affiliate Thing podcast from a dinner last week about a potential industry regulatory body, tentatively called Performance Marketing Alliance. They’ll be starting small, hoping to have a blog, board elections, and sponsorships over the next six months, and hope to launch early next year. They hope to be able to be ready with some kind of announcement by August’s Affiliate Summit East in Boston.
- In my all consuming quest to increase the page rank of this blog, I read a really good article over at Marketing Pilgrim on sculpting page rank.
- Search widget Lijit has teamed up with b5media to improve their service. Longtime readers will note that I had this widget up for awhile and when I redesigned it disappeared. I’ve put it back up for awhile – we’ll see if it does any good.
- Sam Harrelson started an Affiliate Marketing room on FriendFeed. I joined – should be a good place to share some ideas and links. Hopefully I get some good stuff to share with you next week!
- Are you a green affiliate? By virtue of the work-from-home industry, most affiliates are more eco-conscious in using less paper, not burning fossil fuels by commuting, etc. So now boast that fact proudly with a free Green Affiliate laptop sticker from Affiliate Summit. Just fill out your address and Shawn Collins will lovingly pack up one and send it your way!
- UnsubCentral and the Email Sender &Provider Coalition (ESPC) are teaming up for a free webinar/conference call on June 10th about abiding by the changes in the CAN-SPAM laws that are coming up. I signed up make sure PsPrint will be compliant – if you do any email marketing you should too!
That’s all folks! Have a great weekend – I’ll be enjoying fireworks tomorrow night at McAfee Coliseum in Oakland – hopefully also enjoying the A’s kicking the Angel’s butts!
