Social Media: The Marketing Summit Day 1
Day 1 has concluded with some great after hours discussion for the Social Media: The Marketing Summit at Moscone Center West in San Francisco, presented by mThink. A day full of good pannels on various aspects of social media, including the panel with myself, Brian Caldwell, and Celine Takatsuno on the affiliate channel and how social media applies.
Unfortunately due to some public transportation issues, I didn’t make it on time for the first half of today’s keynote by Charlene Li of Altimiter Group, co-author of Groundswell. What I did hear was some key insight, and I look forward to finding some notes on fellow attendee’s blogs!
Brian Solis delivered with some great words of wisdom that were highly sought after (the slides of them, anyway) after the session. He had some really good actionable items in terms of creating a social media plan and allocating time and efforts that the attendees were really intrigued by. I definitely want a copy to assist with my own understanding of social media planning!
I met with my co-panelists through the Ticketmaster brand highlight so unfortunately I missed that talk, then noshed, then came our panel. I thought we did pretty well, and for my first more traditional speaking engagement. I got some good feedback on the panel, including some nice tweets:
@shelisreal – @briancaldwell, Celine Takatsuno & Trisha Fawver are talking about SM & affiliate mktng. Not my fav topic, but these guys are pretty good.
@lornali – @briancaldwell with Trisha Fawver & Celine Takatsuno on social media & affiliate marketing
@TTaxChristine – @TrishaLyn enjoying your discussion of the tie between affiliates and social media. #SMMW08
After our panel were the fellows from Best Buy responsible for their internal social network Blue Shirt Nation, who were a blast to hear from. There was also a panel on segmentation that I didn’t actually think was that great, and finally a presentation by Karl Long from Nokia on making your customers work for you using social media – great stuff.
Of course, i’ll post my notes as always in coming posts, but I’m jazzed to attend tomorrow’s sessions and soak up the social media goodness like a sponge!
Read MoreSocial Media: The Marketing Summit
That’s right all you conference junkies, there’s a new kid at school. From the people who bring you Revenue Magazine, Social Media: The Marketing Summit will be taking place locally here in October. Some of the brightest folks in social media will be there:
- Lisa Picarille, Publisher & Editor-in-Chief, Revenue Magazine
- Brian Solis, Principal, FutureWorks and PR2.0
- Charlene Li, Independent Analyst (formerly of Forrester Research)
- Tara Hunt, Co-Founder, Citizen Agency
- Chris Trayhorn, Founder & CEO, PERFORM and Montgomery Research
I’m excited that there’s a new conference on the block, especially one that’s close enough to just commute to! Unfortunately I won’t be able to afford this on my own and, given my recent changes at work, don’t think the company will send me.
Early bird pricing ends August 30th. The early bird price is $895, a whopping $400 savings! As well, I’m officially taking sponsors if someone wants to send me on their behalf. No travel expenses, just the registration of the conference itself. If you’re interested in being my BFF, contact me.
Read More
