Win “Trust Agents” by Chris Brogan & Julien Smith
Hey boys & girls, I have a mint copy of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
So do lots of people. Why am I bothering telling you this, you ask? Because this particular copy can be YOURS!
Point of fact, I have more than one copy… so I’m giving this one way. It’s a fantastic book very relevant to how we do business in this web 2.0 age. This gem can be yours. There are several things you can do to enter!
- Post this to Twitter: “RT @TrishaLyn: Enter now to win a copy of Trust Agents by @ChrisBrogan & @julien. http://bit.ly/99eKM8”.
- Write a blog post about this contest, making sure to link to this post.
- Subscribe to my RSS feed.
- For either of these, make sure you leave a comment on this post with the links or a note that you’ve subscribed. How else will I know you entered?
That’s it! It’s that easy.
The contest will run until May 15th, 2010. I will draw the name of the winner from a hat. You can receive three entries, one for each action. So if you do all three, I’ll put your name into the hat twice. So that will definitely increase your chances to win. The winner will be announced on May 16th here on the blog and via Twitter.
What are you waiting for? ENTER NOW!
Read MoreInternet Marketing From The Real Experts
I’m excited to say that an article I wrote is included in the book Internet Marketing From The Real Experts
My article on Affiliate Manager Communication Strategies appears on page 15. Unfortunately since I wrote that article towards the beginning of FeedFront’s publication, it says I’m the marketing manager for PsPrint.com, which if you follow my blog you know that’s not true anymore. Oh well! I’m excited to be part of the gang of 88, and look forward to reading the entire book (well, the articles I haven’t already read in FeedFront).
From the back of the book:
What do Jay Berkowitz, Chris Brogan, Brian Clark, Jim Kukral, Ted Murphy, Jeremy Schoemaker, and Mari Smith have in comment? They all walk the walk when it comes to their Internet marketing expertise. And they also have joined dozens of innovators and thought shapers to share their ideas, advice, and insight.
Internet Marketing from the Real Experts is a collection of affiliate, email, blogging, podcasting, video, search engine, and social network rock stars that break down the how and why of Internet marketing in a clear, easy to understand way.
Their voices, their ideas, their action items, and their lessons learned from mistakes – all for you to grow your business the day you start reading Internet Marketing from the Real Experts.
I know that all those flattering words are really meant for the caliber of people listed on the back cover, but I’m honored to be among them in print! Better yet – all proceeds are going to the National Breast Cancer Foundation. Maybe now I will write that book I’ve been thinking of!
Read MoreAffiliate Marketing Fanatics 15: Be My Yoko Ono
Podcast: Play in new window | Download
Affiliate Marketing Fanatics – A Publisher (Mike Buechele) and an Affiliate Manager (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We kept it short & sweet this week, but hey! We did two weeks in a row! YES… I’m patting us on the back for that. We talked briefly about some things that have been going on in the industry this week, and had a short & sweet conversation with limited tangents. And almost no discussion of Twitter, other than a third party service mention. Since it was so short I messed with outro music too, which brought us to a pleasantly succinct 19:30. In in this episode we discuss:
- The fantastic fill in job Eric Nagel did last week.
- Affiliate Day came & went on September 14th.
- Sponsored Tweets picked up their traffic
- CJU, despite neither of us going.
- How cool it is when industry celebs remember you!
- Halloween & Fall promotions are upon us!
- Fantasy Football with Jason Rubacky and Shawn Collins… and a brief girl’s guide to how scoring works.
ASE09: Monday Chris Brogan Keynote (Trisha’s Take)
Despite more and more sessions being on Sunday of the conference, I think most people still consider the official start of the show to be the Monday keynote. This year the event added a second keynote on Tuesday, which Dominic and I have already posted our thoughts on. It’s just taken me awhile to formulate my thoughts for the Monday keynote! The keynote address was given by:
- Chris Brogan, President, New Marketing Labs (Twitter @chrisbrogan)
- Julien Smith, co-author of Trust Agents (Twitter @julien)
Chris actually teamed up with his co-author of Trust Agents, Julien Smith. I’ve heard a lot about Julien through Chris’ blog and twitter, and it was nice to put a face to a name and hear him talk as well. Overall I really liked the message that Chris and Julie gave out: remember social currency can get you farther than monetary currency sometimes. Chris asked that the audience resist the urge to tweet the keynote as they talked as a social experiment. I don’t know how it worked out, but I think most people were true to the experiment and did not tweet through it!
Bullet Point Review!
- To be a trust agent:
- make your own game – standing out
- one of us – belonging
- Archimedes effect – leverage
- agent zero – developing access
- human artist – developing understanding
- building an army – developing mass
- You’re competing with literally everything else in the world for attention.
- There are three levels of attention:
- Awareness
- Reputation
- Trust
- In a lot of ways, network marketing is cold calling.
- Trust equations:
- Trust = Social Capital
- Social Capital + Web = Links
- Social Capital + Web =Traffic
- Social Capital + Web =Social Proof
- Social Capital + Web =A big f’n network
- Understand there are other currencies than cash – that’s the secret of the game.
- Make Your Own Game
- Find your value differentiation.
- Create a new word for yourself.
- Learn the systems – attuned/distorted.
- One of Us
- Find the agent zero.
- Seek frictionless distribution.
- Be everywhere and create/maintain bonds.
- All knowledge is vocabulary.
- Insider language is huge.
- Archimedes’ Effect
- Be the priest, build the church.
- Be the relationship before the sale.
- You live or die by your database.
- Be part of everyone’s 150
- Human Artist
- Connect people constantly.
- Share instead of hoard.
- Practice simple touch points of loyalty.
- Self aware vs. Self involved.
- Build an Army
- Give your ideas handles.
- Teach them to fish.
- Bring your own dial tone.
- Be the elbow of every deal.
- Be human at a distance.
- Sometimes people on top forget they’re normal people too.
All in all I think more companies need to remember that there’s a human element to business. Sometimes karma is the best reason to do things. Here’s the presentation:
ASE09: Monday Chris Brogan Keynote
Guest Post by Dominic Fawver.
The keynote address was pretty good. In effect it gave an overview of Chris Brogan and Julien Smith’s new book, Trust Agents. It was based on research that shows that there are more than one type of currency. One of the most important one of these is social capitol, which is based on trust. Once you gain the trust of people they will look for your opinions, and trust them, thereby making it much easier to sell things to them. People will trust your recommendations of products and services. Knowing the “insider vocabulary” can be a major advantage, and most important: “be known as a person” Julien Smith.
The keynote was mostly a conversation between Julien and Chris. I am looking forward to completing the rest of the book and will be posting a review when I do so.
Read MoreASE09: Tuesday Peter Shankman Keynote
I’m a lover of both Chris Brogan and Peter Shankman, but I have to say that I took more from this keynote than Chris’. I was surprised that Peter wasn’t TOO hyperactive, but was still incredibly entertaining and engaging.
- Peter Shankman, Founder & CEO, The Geek Factory (Twitter @skydiver)
Bullet Point Review!
- HARO has grown to just under 100,000 subscribers in 14 months.
- It’s helped 24,000 journalists.
- $0 to just over $1,000,000 revenue in 14 months.
- Peter worked at AOL News launching their digital news.
- You can’t make anything viral, but you can make something good.
- Social media is trust.
- Social media is the ability to screw up to a bigger audience in a faster amount of time.
- We’re a society that loves to be finders.
- Doing something to be nice gets you remembered, not just recalled.
- We covet what we know.
- 4 Ideals of Social Media
- Transparency -> Immediate Trust -> Viral
- Relevant
- Brevity
- Top of Mind Presence
- Social media is 2 way communication – you must be prepared to talk and listen and respond.
- Giving people what they want, when they want it.
- Have you ever asked your audience how they like to get their information?
- The average attention span is 2.7 seconds, or 140 characters. (Coincidence, Twitter?)
- There are three categories email falls into
- Ones you can answer immediately and delete.
- Ones you have to wait until you get back to the office to reply to.
- Ones that aren’t getting to the point and require too much attention to figure out what it is they want or need from you.
- Learn how to write; take a class if you need to.
- You have 1 paragraph to get someone’s attention and keep them interested.
- Paramount Studios CEO Barry Diller was known for getting to the office 30 minutes early and opening his Rolodex and calling 4 or 5 people randomly just to say hi -> this created good will and helped build relationships that could later be leveraged.
- Peter checks Facebook every day and sends people a short note when it’s their birthday – this is his version of the Barry Diller method.
I know that now I have to find a Poken since they just look so cool and really start to think more about the altruism of business, something I don’t think most people think about. As an added bonus, Peter showed us a video that was just GOOD and so it went viral. Here it is – it’s a bit longer than a video I’d normally watch, but it’s worth it. Funny yet touching. Enjoy!
Here’s the recording of Peter’s Keynote as well for your viewing pleasure:
Read More
