Guest Post By Jeremy Reeves

Writing emails in autoresponders and broadcasts has become a HUGE sensation lately and a very profitable one as well.

However, if you don’t know how to write email headlines that get opened – you’re dead in the water. In my mind, the email headline (AKA the title or subject of an email) is actually MORE important than a headline for a regular piece of sales copy.

Why?

Well think about it. If your email headline sucks, it’s not going to get the attention of your reader and you won’t get your email opened.

With a headline in regular sales copy, at least they’ll have a chance to look at the pre-head, subhead, and deck copy to see if something sparks their attention.

With that said, let me give you 5 ways to write email headlines that get read:

1.Be Original – I see emails that come to me ALL THE TIME that are pretty much duplicates of something else I’ve read. This is especially true during product launches when people are promoting other products. And guess what – they don’t get read! If you want people to open your emails, do something a little different.

2. Get Crazy! – One thing that works nearly 100% of the time for me (resulting in 35-40% open rates) is saying something a little “crazy” as the email headline. People are attracted to “shocking” things because they’re entertaining and it leaves them curious as to what it is. And you shouldn’t let that curiosity go to waste should you?

3. Pretend Like The World’s Ending – You probably know that I hate being negative, but if you really need something to work, it works like a charm. In almost all cases, a negative subject will out-pull a positive subject. Make it seem like something horrible will happen if they don’t read the email and you’ll get incredibly high clickthrough rates.

4. Be Unpredictable – Their are a lot of “gurus” out there who simply don’t catch my attention for 1 reason – they’re too predictable. Every time I get an email from them, I know what it’s about before I even read the email. Why? Because the email headline gives it away! Being unpredictable makes people curious, and curiosity makes sales.

5. Make An Incomplete Gesture – This is a fun one to try in your email headlines. Have you ever been talking to someone and they started talking, but got interrupted in the middle of the story and couldn’t finish? It drives you insane doesn’t it? Well, use this same technique in your headlines and you’ll boost your open rates like CRAZY!

Stick to even 1 of these 5 techniques and put it into your autoresponder series and you can instantly boost your income.

Because after all, getting the email read is the first and most important step.

So take these tips and put them to use. Then check your email stats and watch your open rates go through the roof.

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For more tips on email copywriting and direct response copywriting tips, visit Jeremy’s blog at http://www.ControlBeatingCopy.com

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Clickthrough Rate (CTR):

• The number of clicks an ad receives, divided by the total number of times that ad is displayed or served (represented as: total clicks / total impressions = CTR).  For example, if an ad has 100 impressions and 3 clicks, the CTR is 3 percent.

Knowing the CTR of your ads will help you to drill down & tailor your ads best to your visitors.  This can only help to increase your conversions and boost sales because your visitors will see the ads that are the most relevant to your content.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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