Online Marketing Glossary: Pay Per Sale
Monday
Sep 15, 2008
Pay Per Sale (PPS):
- A program where an affiliate receives a commission for each sale of a product or service that they refer to a merchant’s website. Pay-per-sale programs usually offer the highest commissions and the lowest conversion ration.
This is the most common model of affiliate program. The merchant puts the pressure of generating a sale on the affiliate, but in exchange will give that person a higher commission since it’s a guaranteed sale. Generally commissions I’ve seen range from 5% to 20%, with some exceptions of course. This model of program is the most beneficial for most merchants since they are paying exclusively for the most beneficial form of performance – the sale, which makes them the most money of course in any of the pay-per models.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Pay Per Lead
Saturday
Sep 13, 2008
Pay Per Lead (PPL):
- A program where an affiliate receives a commission for each lead that they generate for a merchant website such as completed surveys, contest or sweepstakes entries. Pay per lead generally offers midrange commissions and midrange-to-high conversion ratios.
Merchants typically use this model when they want to follow up with leads to complete the sale themselves. They take the pressure of conversions off of the affiliate and take it on themselves, usually with follow up via email campaigns or salespeople.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Pay Per Click
Monday
Sep 8, 2008
Pay Per Click (PPC):
- A program where an affiliate receives a commission for each click they refer to a merchant’s website. PPC offers some of the lowest commissions and high conversion ratio since visitors need to only click on a link to earn the affiliate a commission.
The most common search engine utilizing PPC is Google AdWords, however some PPC affiliates are also fond of Yahoo and MSN due to the lack of saturation of the market there. The downside is that not as many consumers are using Yahoo or MSN to search than Google. Some of the most successful super affiliates are PPC affiliates.
PPC is the core of search engine marketing (SEM).
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
