Posts Tagged "cost per sale"

Affiliate Marketing Fanatics 56: Interviewing Greg Hoffman & Ian Fernando

Posted on Aug 17, 2011 in Affiliate Marketing, Affiliate Marketing Fanatics, Conferences & Networking |

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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!

You’ve come to love it – our interviews!  This is one last interview with speakers at upcoming Affiliate Summit East 2011 at the New York Hilton in New York City.  Today we’re chatting with Greg Hoffman & Ian Fernando about their origins in affiliate marketing & their panel “Industry Clash: Balancing CPS & CPA Marketing”. They’ll give us a bit of insight into this peace-making panel. In in this episode we discuss:

  • We chat a bit about Greg & Ian’s fellow panelists Jason Rubacky and Logan Thompson.
  • The stereotypes CPS marketers have about CPA marketers.
  • The vast differences between the way the “older” CPS marketers party and the way “younger” CPA marketers party.
  • Bridging the gap and learning from the other side of the coin.
  • Put Greg & Ian’s panel on your Affiliate Summit Schedule! Sunday, August 21st from 11:00 am – 12:00 pm in the Gramercy Suite.
  • Eric guarantees he’ll have a front row seat.  No heckling!
  • Show some love to today’s co-host Eric Nagel! Blog: EricNagel.com & Twitter: @esnagel

Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Be old fashioned and just leave us a comment!

Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics!

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Online Marketing Glossary: Commission Rate

Posted on Jun 26, 2008 in Affiliate Marketing |

Commission Rate:

  • The rate of income an affiliate receives for generating a sale, lead, or click throughs to a merchant’s website.

glossary bookMost commission rates, by and large, are percentage based when using the CPS model.  Most click through programs or lead gen programs, however, use a flat fee to pay out on leads and clicks.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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Online Marketing Glossary: Cost per Sale

Posted on Jun 21, 2008 in Affiliate Marketing |

Cost per Sale (CPS):

  • The term for advertising in which the advertiser pays only for those clicks where the user clicks through on the banner or ad and actually purchases a product on the advertiser’s site.

glossary bookThis is the model that most retail businesses use in their affiliate programs.  Traditionally, LinkShare has been the network most associated with having retail offers, but the game is constantly changing.  Many networks have retail offers with CPS models now.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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