Loving the Flexibility of Julep Maven
Did you know that Julep sells more than nail polish? I didn’t until I signed up for the Maven subscription and explored the store a little more. After two great boxes (my intro and February box) with great polishes that I still haven’t used, when I got the email to customize my March box, I looked around to see what else I could get in my box besides nail polish.
I went with the March Modern Beauty Box. Included in the box, which arrived promptly on Monday the 3rd, was the Julep Buff Lip Scrub, the Julep Luxe Lip Conditioning Treatment, and a Cinnamon Gilliam Stick Candy. I wasn’t expecting the candy, and since I don’t care for cinnamon candy, it was a nice gesture but one I won’t be taking advantage of.
Unlike the nail polishes, I was able to use these right away! I’ve had a scruby lip balm before that I liked, but lost, so the Buff Lip Scrub was terrific. I immediately followed it up with an application of the Luxe Lip Conditioning Treatment, and my lips feel phenomenal. I usually wake up with dry lips, even if I slather on a coat of my trusty candy cane (peppermint) ChapStick before bed, and this definitely solved that.
It’s something you don’t think of much – skincare for your lips – perhaps beyond the very simple application of ChapStick. Both have terrific sweetness and subtle flavors, different than each other but strangely complimentary. The Buff Lip Scrub is somewhat tropical in feel/flavor and the conditioning treatment is almost like slathering sugar cookie dough on your lips. Very aromatic and lovely.
Through March 31st, you can save on these great products AND the Julep Riviera Collection lip balms too!
- You can save 35% off the Luxury Lipcare duo with code LIP35
- Get an extra 25% off Julep Lip Gloss with code GLOSS25
Remember there’s only one use per customer, per code so order wisely! Are you a Julep Maven yet? If not, why not? I am here to answer any questions you have about the wonders of being a Julep Maven!
Read MoreJulep $1 Nail Color on Black Friday!!
WOW… I’ve been wanting to try Julep for a LONG time and now is my chance and yours! Happy Thanksgiving, folks! Shop $1 Nail Polish at Julep.com (Limit one $1 polish per customer – but everything else is on sale too!)
Read MoreCJU Course: Consumer Shopping Trends: What makes them tick? What makes them click?
The Internet has become the main purchase path for many consumers so let’s uncover the latest trends and developments in online shopping and learn about what is making consumers click “Buy Now.” How are innovations in mobile, local, and social changing the shopping experience? What is the real impact of coupon and deal sites? Join us to discuss what is driving changes in shopping behavior, who is buying and why, and most importantly, how affiliates can continue to be at the center of these trends. The speaker was:
- Ronan Vance, Director, Business Development
This was a great last session to end on. It was chock full of information – if you were an attendee of CJU and didn’t get a chance to check out Ronan’s presentation, I highly recommend you access the CJUniverse for his presentation PDF. There’s so much more information in the form of great charts that I can’t really include here. I love it when presentations have lots of interesting stats, and Ronan sure didn’t disappoint!
Bullet Point Review!
- Where to buy? Lots of different ways to buy.
- The times they are a-changin.
- Early 20th century: personal, social, immediate, informative.
- Late 20th century: variety, experiential, social, immediate.
- Early 21st century: variety, convenience, transactional, informative.
- Understanding the online shopper.
- Buying more online, 30mil new shoppers online. 5.8% of total retail sales in 2010 (eMarketer). Forrester says if you take groceries out of the equation it’s more like 12%.
- Top reasons us shoppers will shop online: 24 hr shopping, easier to compare prices, free shipping offers, I don’t want to fight the crowds, more convenient to shop online, easier to find iems online, better variety online, I often don’t have to pay tax.
- Three hot trends that continue in 2011.
- Coupons
- Despite challenging economic conditions, people are still shopping online to get the best deal.
- More people are price comparison shopping and printing coupons online than looking for jobs.
- Couponing has become part of our culture.
- Maximize coupon usage: give choices, diversify placement, remove obstacles, promote sharing, go mobile.
- Adult mobile coupon users. About 19.8 mil today, est 35.6 mil by 2013.
- Daily Deals/Deals of the Day
- Fleeting, play into your emotion because people feel they need to take advantage of the opportunity that they’ll never see again.
- Groupon and LivingSocial have ~40% of the group/ daily deal market.
- Very social aspect. Over 80% of Groupon subscribers will share a deal in some way, shape, or form.
- 77% of deal buyers for Groupon, LivingSocial, BuyWithMe, Travel Zoo are new customers, 36% spent beyond the deal value, 68% returned to the establishment and bought again without a coupon, 20% became return customers, 22% were unredeemed (Source: Rice University Survey)
- Social local mobile (SoLoMo)
- F-Commerce? Commerce on Facebook.
- Discovery + eCommerce + community = future of F-commerce.
- Local apps (Foursquare, Gowalla): check-in, find deals, build loyalty, earn rewards, get instant gratification.
- Mobile: check stock, compare prices, find coupons, learn more, read reviews, shop online, phone in order.
- What’s next?: Informative, Experiential, personalized, social, immediate.
What #ASE11 Sessions I’m Voting For
Let the games begin! Voting has opened up for Affiliate Summit East 2011. While some people have not been happy with this voting system, I think it evens the playing field nicely. As well, it clears any conspiracy theories about how sessions are chosen.
Before I begin, I will say I have a horse in this game. I’ve submitted a panel, The Future of Coupons in Affiliate Marketing, for consideration. If picked, I’ll be moderating this panel with industry coupon veterans Mike Allen (Shopping-Bargains.com), Connie Berg (FlamingoWorld.com), Carolyn Tang Kmet (Groupon.com), and Kim Rowley (ShoppingBookmarks.com). Please take a moment to register, confirm, then vote for our panel!
Okay, that being said, these are the panels I’m voting for. All of them have very intelligent speakers, well thought out ideas, and will offer merchants and affiliates great insight into the topics.
- It’s Not Your Mother’s Affiliate Program
- Creatives Deliver Success
- Evolution of Local Search
- Do-Not-Track? Not-So-Fast
- Killing the Affiliate Nexus Tax Dead!
- Got an Idea? Make it a Reality.
- 10 Questions for a Prospective Affiliate Manager
- A World Without Cookie Tracking
- How to Convince Online Shoppers You’re Real
- Learn to Create a Likeworthy Facebook Page
- Social Media in Niche Markets
- Merchant ABCs – Launching a New Merchant Program
- How to Avoid FTC Scrutiny in Advertising
- Affiliate Improv!
- Are Your Affiliates Adding Value?
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Read MoreOnline Marketing Glossary: Advertiser
Advertiser (also Merchant or Retailer):
- Any website that markets and sells goods or services. In affiliate marketing programs, advertisers contract with affiliates to get consumers to register for services, purchase products, fill out forms or visit websites.
Basically, the person paying for those leads & sales is the advertiser. In affiliate marketing, the advertiser is responsible for funding the commission pages, providing coupon codes and creative banners, text links, etc. The success of the program rests ultimately on the shoulders of the advertisers. Imaging the pressure on me at PsPrint!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
