This session took place October 1st and promised to teach those in attendance how marketers can reach very specific groups of users via behavioral targeting, niche social sites, campaigns at specific demographics, hyper targeting and more. The panel consisted of:
Chris Saad, Founder and CEO, DataPortability.org
Will Moss, CEO, ConnectPlatform.com
Ian Swanson, Founder and CEO, Sometrics
To be honest [...]
Distribution Network:
A network of websites or search engines and their partner sites on which paid ads can be distributed. The network receives advertisements from the host search engine, paid for with a CPC or CPM model.
To be completely honest, I don’t have an example of this or any experience. If you do, please share it [...]
Cost per Thousand (CPM):
The cost metric for 1,000 banner advertising impressions. The amount paid per impression is calculated by dividing the CPM by 1,000. For example, a $10 CPM equals $0.01 per impression.
I remember this being all the rage when I was in college about 6-7 years ago. Now a days there aren’t many programs [...]
