This session took place October 1st and promised to teach those in attendance how marketers can reach very specific groups of users via behavioral targeting, niche social sites, campaigns at specific demographics, hyper targeting and more.  The panel consisted of:

Chris Saad, Founder and CEO, DataPortability.org
Will Moss, CEO, ConnectPlatform.com
Ian Swanson, Founder and CEO, Sometrics

To be honest [...]

The topic set forth is mobile marketing and social media’s impact.  Unfortunately, through no fault of the organizers, the panelists fell way short of linking mobile marketing to social media at all.  My laptop battery died at the beginning of this last session, so I was unable to post it right away like all of [...]

Visitor Segmentation:

Differentiating of users to site by categories such as age, sex, etc.

Being able to segment your visitors helps to target the ads best.  You can look at what pages different segments are spending the most time at and offer up the most relevant ads to that segment on that page.
Having ads more targeted to [...]

Alt text:

“alternative text” that is placed in the code for an image in an H

Alt text is important because of firewalls and website loading speeds. People viewing your website through a firewall may not be able to see all photos due to the security settings. Alt text will replace the image with, essentially, [...]

I was presented with an interesting dilemma last week. An affiliate contacted me and pointed out that their visitor base consists mostly of non-English speaking users.
Of course we’re willing to accommodate this publisher. He’s excited about the program enough to ask for the creative that his visitors will understand and connect with. [...]