25 Death-Defying Design Principles for Direct Marketing … in 25 Minutes
Anyone interested in a free webcast to pick up some marketing tips, come on down! Sandra J. Blum brings experience in direct marketing, advertising and marketing communications to her highly rated sessions. Register for free at the Dynamic Graphics website.
From the Dynamic Graphics website:
In this fast-paced webcast, sponsored by PsPrint, you’ll see the visual elements of persuasion and moments of truth that trigger response. You’ll learn about specific changes (often minor) you can make to improve response significantly. And you’ll hear the latest research on design approaches that work. This is one practical session that’s focused on helping you evaluate creative content with innovative insight.
This will be a great session for small businesses, copywriters, and graphic designers everywhere. I’m personally looking forward to catching this one as I missed the last webcast we sponsored, and I hear it was fantastic. For 2008 we’re really looking at some cutting edge new marketing techniques and I’ll be on the supreme lookout for new things to try! New contests, viral marketing, and blogging like crazy! The new year is going to be exciting here at PsPrint!
Fever… in the morning… fever all through the night.
According to my handy dandy Weatherbug extension for Firefox, it’s a toasty 71.8° outside. And you have no idea how proud of myself I am that I remembered the HTML code for the degree sign without having to look it up online.
It’s that kind of afternoon here at the office… it’s quiet, a little too quiet. There’s some kind of big meeting going on in the conference room, which no doubt will somehow trickle into more work for us underlings. Because our conference room has the worst circulation of any conference room, they’ve borrowed my fan to help make it more bearable in there. No, I wasn’t using it, but I could use it about now. But that’s how it always goes, isn’t it?
Most of the projects I’ve been working on are either done or on hold pending someone else’s end of their bargain. In some ways it’s a nice place to be… I’ve done most of my share and the hard work. In other ways, it’s the worst… because I’d rather get this all taken care of and over with than be waiting on someone else’s contribution.
But then again, I never did like group projects in school… I was the kid that always got stuck with 90% of the work. I realized in college that most of the time I’d taken over a project, it wasn’t necessarily because everyone else in my group were slackers, it was sometimes because I just thought I could do a better job than them. So once, I sat back… I knew the best thing I could do for the project was write the paper that was turned in after the presentation. Instead, I let someone else do that and I took the easiest job there was… keeping the notes from our meetings that had to be turned into the professor too.
Every group in the class got an A. Our group got a C (which I’m tragically still plotting ways how to appeal 4 years later). The reason was that the person who wrote the paper was not a very adept writer, so almost all of the points we had deducted came from the paper part. Go figure… I learned my lesson that day.
I digress. Most of what I’ve been working on is standard management of the mailing services program here at PsPrint and making sure the affiliate program doesn’t implode upon itself. So far, so good! We launched new sales today… $100 off Brochures and 25% off Premium Business Cards. Launching sales doesn’t really have much to do with me though, beyond updating affiliates and giving them new creative to use, which again is one of those things I have to wait on someone else for.
Since it’s past time for me to leave, it looks like the waiting game shall continue until tomorrow…
Read MoreSocial Media Marketing: The Wave of the Future?
I figured out a really nifty thing to do on LinkedIn today… creating an HTML email signature with a link to this blog, to the PsPrint website, and to my LinkedIn profile. I was, sadly, highly amused by this function and emailed a colleague to show it off.
Colleague: Oh that is cool…I am still not 100% comfortable with online communication websites but Linked In seems cool because it’s business connections.
Me: But it’s the waaaave of the futurrrrre. And we’re going to start social media marketing, so get used to it :p
That’s right, project 15927 to add to my daily agenda (okay not really but it feels that way) is a new project that we’ll have implemented by the end of the month. A full frontal attack on social media! I can’t say much yet since we’re still fleshing out the procedures and nitty gritty details, but I’ll be taking the lead on it.
So, in addition to the two and a half hats I already wear at work, I’ll be putting on a third. It’s exciting to get some new responsibilities and working on a new project now that our mailing services is pretty automated and our affiliate program is started to go places. I can’t wait to talk more about it, but mum is the word at the moment.
So I got to thinking about it… is social media and online networking really the wave of the future? What are your thoughts?
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