Online Marketing Glossary: Gateway Page
Sunday
Sep 21, 2008
Gateway Page (also Doorway Page):
- A webpage created in hopes of ranking well for a term in a search engine’s nonpaid listings.
These gateway pages uses organic search and SEO to their advantage, trying to make the most money as possible off affiliate links on the page without paying for traffic. Often these pages are created without a full website behind them, garnering the term “thin affiliate” sites.
Lately what I’ve been seeing is a lot of affiliates using Blogger to set up these pages. Instead of setting up a traditional blog in the true sense of the term, these affiliates create one long, keyword laden post and then put affiliate links in the sidebar. It doesn’t require any money to set up – no coding knowledge necessary, no domain name purchased, and no PPC campaigns to drive traffic. These affiliates are relying purely on the organic search results to drive traffic and are hoping to drive sales.
____
Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Doorway Page
Tuesday
Aug 19, 2008
Doorway Page (also Gateway Page):
- A webpage created expressly in the hopes of ranking well for a term in a search engine’s non-paid listing. It does not deliver much information but is designed to entice visitors to enter.
Some people refer to this practice as a thin affiliate site. The site is pretty much useless in terms of the content, but it ranks well for consumers who are searching for the products.
____
Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
