Cribbed Content for July 4th
Friday
Jul 4, 2008
Happy Independence Day! You should be out enjoying a parade, a nice BBQ, or some spectacular fireworks! I’ll forgive you if you’ve chosen to give my innocent blog a quick view amidst all the celebration though 
.
- A few months ago, Google officially acquired DoubleClick Performics, an affiliate network. This week they’ve rebranded as Google Affiliate Network. Shawn Collins wrote up his perspective on this – definitely seems to be a step in the right direction for the reputation of affiliate marketing.
- Last week I mentioned an irresponsible attack on the PMA by Shoemoney. Swift to clear up any confusion, the team posted What Exactly Is Affiliate Classroom’s Role in the PMA?
That’s it! Go forth and have fun this 4th!
Google and Creator of ‘Family Guy’ Strike a Deal
Tuesday
Jul 1, 2008
The innovative part involves the distribution plan. Google will syndicate the program using its AdSense advertising system to thousands of Web sites that are predetermined to be gathering spots for the Family Guy target audience, typically young men. Instead of placing a static ad on a Web page, Google will place a “Cavalcade” video clip.
This is definitely a step in the right direction for internet video and monetizing it. Google has already admitted that they don’t know how to monetize YouTube, so this is a fresh look. And just yesterday they re-branded their recent acquisition DoubleClick Performics as the Google Affiliate Network, so this is definitely exciting news.
As it turns out, it won’t actually BE Family Guy (sad for me) but a new show called “Seth MacFarlane’s Cavalcade of Cartoon Comedy”.
Cribbed Content for April 4th
Friday
Apr 4, 2008
As usual, here’s my weekly compilation of cool stories I found around the net this week.
- Shawn Collins announced that Gary Vaynerchuk of WineLibrary.tv will be the keynote for Affiliate Summit West 2009. He’s sure to bring the thunder!
- Epic Advertising was not an April Fool’s Joke; AzoogleAds has indeed re-branded themselves along with Bazaar Advertising (their SEM arm) under the Epic Advertising umbrella. All three websites are still up and only the Bazaar site mentions the affiliation with Epic on the homepage, so I’m still sort of confused.
- Google announced that they’re splitting up DoubleClick Performics into two factions: Search Marketing and Affiliate Marketing. Naturally, they’ll be selling off the search portion and keeping the affiliate portion.
- Monster.com is apparently deparate to steal people from Craigslist.org. Wow that’s sad. But, the new Craigslist blog is really shaping up, so check that out.
- For the bloggers out there… Problogger.net put out a really great (especially for me!) post yesterday telling you which stats are important and which you can chill on. Makes me feel MUCH better, so thanks Darren & guest blogger Mark Seall
- Finally, there was a surge the other day of my friends joining up and getting Wordpress.com blogs. Rob Kaas, a talented writer no matter what he thinks, reposted an old blog about, well, blogging. It’s a good read so check it out.
Good stuff this week… although this weekly wrap up makes me glad that I’m not a “news blog” since I’d be late to the party in reporting this stuff!
