ThinkTank Remix 2011: ‘El’evated Marketing Tools
This is the one other set of notes I still have from May’s ThinkTank Remix conference. Next week I’ll share the way more recent CJU notes with you 🙂
- IAB has new standard sizes and de-listed a bunch of common sizes. Most managers agree that it’s more important to listen to your affiliates as to what they need first.
- A lot of blog templates automatically included spaces for 125×125 & 468×60 so you should include those or you might lose a lot of bloggers.
- Must be very responsive to your affiliates and what their needs are.
- If you’re going to have an extensive text link library, be sure to include all the various landing pages.
- Being able to customize where links land … Deep linking is critical.
- Optimize the first still image in the video…call to action, not commercial so it doesn’t scream ad, most users drop off video at 45 seconds so get your offer across in 10, main point in 30, make sure your background soundtrack isn’t too loud.
- ShareASale uses Flash & sometimes the browser needs to upgrade to the latest version of Flash, so including a small text link suggesting the viewers upgrade flash on their browser is a good practice.
- As an affiliate, I’m not going to use the video if you have a 800 # that’s not tracked or mention your website a bunch of times (thus encouraging viewers to type it in instead of clicking on the site’s affiliate links. Mentioning the product is much better.
- Giving your affiliates content standards & suggested content makes it easy for them. The merchants did the research to know what works.
- Experience with the product helps, so if you can get the product into their hands, that’s beneficial.
- The content you need is already on the merchant’s site. That’s the content that converts their customers. Don’t copy it blatantly but replicate it and improve upon it.
- Give affiliates a heads up on media exposure of your product.
- People spend most of their time on the web on published content (53%). 23% social media, 7% email.
- Create your own surveys & share the results.
- 66% of content is shared via email. 28% social networking, 4 IM, 1 message boards, 1 personal blog.
- 99% of people sharing through social media are sharing via multiple platforms.
- Start collecting emails (double opt in) start small but start today. Email is very neglected in affiliate marketing. Instant traffic.
- 20% of sales coming from the links people share what they bought.
- Include the social sharing!
- People are still comfortable with the brand advertising/ sharing on their news feeds on Facebook.
- If people know who’s behind the business, they see those notes as sharing not as advertising.
- Engage people because Facebook pays attention & burgs things that don’t get interaction.
- Just asking a question & tell them what to do (Like this) is better than nothing.
ThinkTank Remix 2011: Quinn’s Tax Law & FTC Compliance
You might be asking yourself “Wasn’t ThinkTank, like, 6 months ago?” Well, yes, almost… ThinkTank did take place at the end of May. I’d taken these notes, but never got around to posting them. So, now that I’m rededicating myself to the blog, here they are for your enjoyment!
- We’re pissing off Walmart as they’ve made it their goal to “take down Amazon”.
- Sacramento bill sponsors had a press conference Wednesday as a direct result of our meetings on Tuesday. They’re scared.
- The PMA blog is all facts, no opinion or speculation because we’re being watched.
- It definitely helps to make a relationship with your state reps. It will help us win the war.
- There’s a waiver if an affiliate signs an affidavit that they only advertise online. NY affiliates can give ShareASale their docs to assist getting into programs.
- In other states there’s no compromise, but that’s okay for Rhode Island & North Carolina as we’re aiming for repeal.
- There are stories from North Carolina about the state going after people under the laws.
- ShareASale is attempting to keep their merchants in the loop but there’s always the chance they may be late to the game.
- In Arkansas they included language to apply the law to the previous 12 months.
- In some states you can trip nexus just by sending staff to conferences for a specific number of hours or exhibiting with a booth at a trade show.
- You’re not going to give them an idea… They already know, so go take them on.
- Some states are in support of a federal streamline tax but that’s been in the works for 10 years & isn’t necessarily close to anything.
- It’s different in certain verticals, but generally it’s supported when a merchant decides to just charge tax.
- Merchants doing local deal stuff create nexus under existing laws as they accept money & act as a sales agent.
- As an affiliate, you need to state that you’re getting paid.
Live from CJU 2011
So far, CJU 2011: THE Network Effect is great. Their new CJUniverse, powered by Pathable.com.com, was a fantastic new way to connect with partners and schedule meetings. I wish every trade show had this. It’s been incredibly productive for me and, of course, good to see familiar faces.
Huge thanks to RingRevenue, who Invited me to their 3rd Annual Golf Tourney & Wine Tour on Monday. It was fabulous, and I’ll definitely blog more about it in detail later, with some great pictures.
Yesterday my schedule was busy with meetings and session, and more of the same today (except I actually remembered to eat lunch)! THE Beach Party yesterday was incredibly well done, though i wasn’t prepared enough and left early due to being barefoot in the sand hurt my already aching back. If they do this next year I’ll be sure to pack flip flops and shorts! Tonight are THE CJYou Awards – For Me To Coupon’s sister company Schaaf-PartnerCentric is nominated for Agency of the Year, so everyone cross your fingers for them!
Well right mow I’m missing THE Cocktail Hour and 1/2, so I better run. I hope to get more great pictures and live tweet the winners, so be sure to follow me at @TrishaLyn
Read MoreAffiliate Marketing Fanatics 56: Interviewing Greg Hoffman & Ian Fernando
Podcast: Play in new window | Download
Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
You’ve come to love it – our interviews! This is one last interview with speakers at upcoming Affiliate Summit East 2011 at the New York Hilton in New York City. Today we’re chatting with Greg Hoffman & Ian Fernando about their origins in affiliate marketing & their panel “Industry Clash: Balancing CPS & CPA Marketing”. They’ll give us a bit of insight into this peace-making panel. In in this episode we discuss:
- We chat a bit about Greg & Ian’s fellow panelists Jason Rubacky and Logan Thompson.
- The stereotypes CPS marketers have about CPA marketers.
- The vast differences between the way the “older” CPS marketers party and the way “younger” CPA marketers party.
- Bridging the gap and learning from the other side of the coin.
- Put Greg & Ian’s panel on your Affiliate Summit Schedule! Sunday, August 21st from 11:00 am – 12:00 pm in the Gramercy Suite.
- Eric guarantees he’ll have a front row seat. No heckling!
- Show some love to today’s co-host Eric Nagel! Blog: EricNagel.com & Twitter: @esnagel
Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Be old fashioned and just leave us a comment!
Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics!
Read MoreContest: Win a Gold Pass for Affiliate Summit East 2011!
Just getting into Affiliate Marketing and unsure where to start? You should attend Affiliate Summit East 2011! I haven’t been around much lately, with work and having my wisdom teeth removed, but I’m back for awhile and I have a Gold Pass to give away ASAP! The gold pass will give the winner admission to the Meet Market, Exhibit Hall, Keynotes, Sunday educational sessions; access to all recorded session videos; and PowerPoint presentations. This pass does not include access to Monday and Tuesday sessions in person. However that means that you can still come to my session, The Future of Coupons in Affiliate Marketing, on Sunday from 3:30pm to 4:30 pm in the Grammercy Suite. There are a few ways you can enter this quick contest!
Ways to Enter
(Leave 1 SEPARATE Comment for EACH Entry).
- 1 Entry – Follow TrishaLyn on Twitter.
- (Leave a Comment here with your Twitter name)
- 1 Entry – Follow Affiliate Marketing Fanatics on Twitter & Give us a shout out
- (Leave a Comment here with your Twitter name & a link to your Tweet with @AMF_Podcast in it.)
- 1 Entry – Like Affiliate Marketing Fanatics on Facebook & post what your favorite part of our podcast is.
- (Leave a Comment here with a link to your post)
- 1 Entry – Post on Twitter something like “I’ve entered to win an #ASE11 Gold Pass on TrishaLyn.com & you can too! http://www.linq2.us/ase11pass @TrishaLyn”
- (Leave a Comment here with a link to your Tweet).
If you don’t know how to get the link to your tweet, you can check out BenSpark.com’s handy directions for getting a link to a tweet. I’m taking a page out of Drew’s book and using Random.org to select the winner. You have until midnight Pacific time on July 31, 2011 to enter and the winner will be selected on August 1, 2011. You’ll receive a code to use for registration for Affiliate Summit East 2011. Please spread the word if you don’t need a pass yourself as someone else out there does!
Read MoreAffiliate Marketing Fanatics 55: Interviewing Erin Cigich
Podcast: Play in new window | Download
Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
You’ve come to love it – our interviews! This go-round we’re interviewing speakers at the upcoming Affiliate Summit East at the New York Hilton in New York City. Today we’re chatting with Erin Cigich about her origins in affiliate marketing & her presentation “Making Affiliate Marketing a Career”. In in this episode we discuss:
- Erin’s ascent to the top at Clickbooth, her origins in marketing , and SEO.
- Determining your strengths to maximize your longevity and stability in affiliate marketing.
- Clickbooth’s new CPC network & staying flexible with your niches and traffic sources.
- Follow Erin on Twitter: @ErinCigich
- Include Erin’s presentation on your calendar, Sunday August 21st at 3:30pm in Sutton (South & Regent)
- Show some love to today’s co-host Eric Nagel! Blog: EricNagel.com & Twitter: @esnagel
Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Be old fashioned and just leave us a comment!
Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics!
Read More
