Commission (also Referral Fee, Finder’s Fee, Bounty):

• The income an affiliate receives for generating a sale, lead or click through to a merchant’s website.

AKA, the reason there are affiliates at all.  You have to give a person something to motivate them to promote your brand as a merchant.  In performance marketing, that “something” is the commission.  Without the commission you’d be asking these online advertisers to promote your service just because they like you, and you wouldn’t get a whole lot of response

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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