Posts Tagged "GeekCast.fm"

Affiliate Marketing Fanatics 54: Interviewing John Monarch

Posted on Jun 16, 2011 in Affiliate Marketing, Affiliate Marketing Fanatics, Conferences & Networking |

Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!

You’ve come to love it – our interviews!  This go-round we’re interviewing speakers at the upcoming Affiliate Summit East 2011 at the New York Hilton in New York, NY.  Mike’s a busy beaver and needs a break, so my co-host for this episode is the awesome Eric Nagel!  Today we’re chatting with John Monarch about his origins in affiliate marketing & his “Ask the Expert” topic “High Risk Merchanting – Management and Risk Mitigation”. John is the President of Monarch Holdings LLC. In this episode we discuss:

  • John’s origins in the Physics world and his transition into affiliate marketing.
  • Some fellow former physicists Karen Garcia & Brad Waller.
  • Merchants in certain niches need to be aware if their space is considered “high risk” by the banking industry (like smaller travel merchants).
  • John’s ready to talk to merchants about their banking and how to avoid charge backs and keep their rates at a reasonable risk level.
  • The difference between a charge back and a refund.  A charge back, whether won or lost, still counts against a merchant’s charge back number.
  • Put John’s discussion on your Affiliate Summit Schedule! Monday August 22nd, 5:00 – 6:00 pm in the Networking Space.
  • Follow John on Twitter: @papajohn56
  • Show some love to today’s co-host Eric Nagel! Blog: EricNagel.com & Twitter: @esnagel

Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Be old fashioned and just leave us a comment!

Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics!

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ad:tech San Francisco: Affiliate Marketing – The Big Challenges

Posted on May 17, 2011 in Affiliate Marketing, Conferences & Networking |

Session Description: As the affiliate marketing industry grows, it continues to encounter challenges on multiple fronts. One front burner issue for brands and advertisers remains affiliate legislation. From New York to California to Texas, the nuances of tax collection in each state are still being worked out and, in many cases, litigated. With this vital issue still in flux, what are brands and marketers doing to move forward? How can advertisers keep track of the state-by-state laws, and how can they develop strategies for today and for the future? Trademark legislation is also a key issue for affiliate marketing and we’ll explore how brands walk the fine line between protecting their brand and getting wider exposure. Finally, we’ll tackle how affiliate legislation in various states will impact all online retailers.

This session took place Wednesday, April 13, 2011. The speakers:

  • Carolyn Tang Kmet, Director of Affiliate Marketing, Groupon (Moderator)
  • Angel Djambazov, OPM, KEEN Footwear
  • Rebecca Madigan, Executive Director, Performance Marketing Association
  • Brian Looney, Senior Director of Business Development, CitizenHawk, Inc.
  • Seana Montgomery, Senior Paralegal, McAfee

Impression comment

Bullet Point Review!

  • Affiliate marketing has become a legitimate marketing channel.
  • Ad Tax, aka Amazon Tax
    • Lots of spin going on from the pro side.
    • No physical presence – not required to collect sales tax.
    • Reality is that there’s no money involved
  • What does it mean for merchants?
    • If you have an affiliate program in states where this passes, you must now collect sales tax for all purchases made into the state, Or
    • Terminate affiliates (obviously the feared option).
  • What happens when it passes?
    • 25-35% loss of income to affiliates.
    • Lay offs, downsizing, some companies may close entirely.
    • People move out-of-state.
    • Income tax decreases.
  • Legislation has been beaten back 25 times.
  • Passed in 5 states.
  • 8 states in play in 2011.
  • Brand Protection is Important.
  • Typosquatting relies on typos in URLs.
  • Bad spelling is as prevalent as the common cold.
    • Typing too fast, fat fingers, old keyboards that stick, small keyboards on mobile devices.
    • More than 20% of all Internet traffic is typed in.
    • 15-30% of the time the URLs are misspelled.
  • Companies often classify this as a legal issue instead of a marketing or traffic issue.
  • Defending yourself against a typosquatter is expensive when you get lawyers involved.
  • URDP – uniform domain name dispute resolution policy.
  • Trademark infringement considered anything confusingly similar.  Typos don’t count but content does.  $1500 to file a complaint in court.
  • You’re not filing against the domain name, you’re filing against the domain owners.
  • Turn trademark enforcement into a profit center.
  • Laws are international, but more enforceable on .com & .net.
  • Marketing channels are business tools.  Each should be employed for a specific purpose.
  • You’re obligated to police your brand – your trademark can get canceled if you don’t prove you’re actively policing infringements.
  • Learning from KEEN Footwear.
  • Be sure your affiliates understand what affiliate marketing is.
    • Affiliate publisher joined, tried selling his own brand of shoes thinking affiliate meant an endorsement similarly to the definition of “affiliate” in the TV world.  Eventually showed up at the corporate offices demanding Keen CEO do more to leverage their partnership in trying to sell is shoe related product.
  • Not all publishers understand what the channel is.  Educate them.
  • Be sure to clearly define all legal aspects.
  • 20% of your affiliates are driving the majority of the revenue.
  • What can you do to measure impact of amazon tax:
    • Monitor legislation in states crucial to your success.
    • Join the PMA to help.
    • Stay informed through geekcast.fm, ReveNews.com, PMA blog.
    • Create a contingency plans with a different payment or advertising model to not loose these valuable partners.
  • Garbage can bills popping up including more junk trying to get out-of-state retailers to collect sales tax.  Just says “don’t do business in our state”.
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Affiliate Marketing Fanatics 53: Interviewing Yanni Kayani

Posted on Apr 18, 2011 in Affiliate Marketing, Affiliate Marketing Fanatics |

Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!

Shady’s back.  Tell your friends!  Mike’s back after a podcasting sabbatical to focus on his consulting business.  Today we’re keeping that chatter to a minimum and speaking with Naeem “Yanni” Kayani, Senior Director of Product Strategy at Adknowledge.  In in this episode we discuss:

  • The relevant targeting with email marketing that AdKnowledge can help with.
  • The fascinating stuff that Facebook and the other email service providers are doing these days to give users more control.
  • Yanni will be speaking at The Power of eMarketing Conference in San Francisco April 19th & 20th.  The format will be less presentation, more conversation.
  • His fellow panelists are Daniel Kuperman of Aprix Solutions and John Janetos of iPost.

Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Be old fashioned and just leave us a comment!

Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics!

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Affiliate Marketing Fanatics 51: Interviewing Adam Riemer

Posted on Mar 4, 2011 in Affiliate Marketing, Affiliate Marketing Fanatics |

Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!

Mike is taking a break from podcasting for awhile to focus on his business!  I’m going solo this week, still talking to conference speakers, this time chatting with Adam Riemer about his upcoming speaking gigs at PubCon South 2011 at the Norris Executive Conference Center in Austin, TX.  For a quick 15 minutes we discuss:

  • How Adam got started online.
  • How to Start a Successful Affiliate Program – Adam will be speaking along side Chuck Hamrick, Peter Hamilton of HasOffers, Brook Schaaf of Schaaf-PartnerCentric, and Paul Schroader of PS Web Solutions.
  • Site Review – Focus on Affiliates – Fellow panelists are Shawn Collins of Affiliate Summit, Peter Hamilton of HasOffers, David Favor of David Favor & Associates, and Roger Montti of MartiniBuster.com.
  • What Adam’s been up to lately – working in-house managing the JobFox Affiliate Program and blogging up a storm at AdamRiemer.me, ReveNews.com, and SearchEnginePeople.com.
  • We didn’t mention it in this re-record, but Adam’s been training for the Avon Walk for Breast Cancer, which he’ll be walking with Team Affiliate Marketers Give Back – Jen Goode, Missy Ward, and Angel Djambazov in Denver, CO June 25th & 26th (donate to Adam today!)

Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Leave us a comment!

Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics.

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Affiliate Marketing Fanatics 52: Interviewing Warren Whitlock

Posted on Mar 1, 2011 in Affiliate Marketing, Affiliate Marketing Fanatics, Conferences & Networking |

Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!

You’ve come to love it – our interviews!  Once again, Skyping in for Mike is Jen Goode, Doodler-in-Charge at JGoode Designs.  This go-round we’re interviewing speakers at the upcoming PubCon South 2011 at the Norris Executive Conference Center in Austin, TX.  Today we’re chatting with Warren Whitlock about his origins in internet marketing & his panel.

You may have noticed a distinct lack of a 51st episode of AMF.  This is because, due to unforeseen recording difficulties caused by the recent updates to Skype, the episode wasn’t fully recorded, so we’re re-recording it with our guest later this week, so it’ll be posted out of order.  Deal with it!  Until then, for a juicy 29 minutes we like to call Episode 52, we discuss:

Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Be old fashioned and just leave us a comment!

Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics!

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Affiliate Marketing Fanatics 50: #ASW11 Recap

Posted on Jan 24, 2011 in Affiliate Marketing, Affiliate Marketing Fanatics |

Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!

It’s been a couple of weeks since Affiliate Summit West 2011 was over & done with, and it’s taken us this long to recuperate, follow up with all our leads, jot our ideas for improvement down in notebooks and on whiteboards, and had the time to breathe and record our recap!  We had different experiences at this show than some of the others in the recent past, so we share it all with you in a super sized episode this week.  For 1 hour & 14 minutes we babble on about:

  • Saturday pre-registration ease & the lightly sponsored conference tote bag.
  • The short, but sweet, buy.at party and the drinks, view, and having to interact with the “public”.  And a brief insight into Trisha’s bath.
  • The packed sessions, Mike’s session went well, and our Sunday in meetings and the insanity of the Meet Market.
  • Elvis costumes, Marilyn Monroe impersonators, and legend Warren Moon.
  • The lovely ShareASale 10 year anniversary party & the Strike Out Breast Cancer bowling party.
  • Our quick review of the Drew Eric Whitman keynote, yet neither of us attended the Brian Solis presentation.
  • Mike finally met Lewis Howes & they talked about Lewis’ book, LinkedWorking: Generating Success on LinkedIn the Worlds Largest Professional Networking Website.
  • Affiliate Summit Forum is now live, so go sign up!

Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Leave us a comment!

Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics.

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