Affiliate Marketing Fanatics 43: Interviewing Marty Fahncke, Jim Kukral, & Barbara Rozgonyi
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We’re continuing our series of interviews with some speakers at Affiliate Summit West 2011, being held at the Wynn in Las Vegas, NV this January. Today we have a full house, chatting with Marty Fahncke, Jim Kukral, & Barbara Rozgonyi about their panel “Leverage Your Personal Brand for Affiliate Success”. We get a little background about Marty & Barbara, and dive right into their branding secrets! In in this episode we discuss:
- Their 4th panelist, Geno Prussakov of AM Navigator LLC, who couldn’t make it to our chat.
- Jim’s still going to MC the show and will be sharing some tips from his book Attention! This Book Will Make You Money
- Barbara’s also been included in a book called Success Secrets of Social Media Marketing Superstars
, where she wrote the chapter on LinkedIn.
- Find Marty, as always, at Fawnkey.com.
- Attend their panel during Affiliate Summit on Monday at 2pm.
Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! You can also ask Trisha questions through FormSpring.me. Or leave us a comment!
Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics.
Read MoreCribbed Content for May 29th
At first glance when starting to compile this week’s Cribbed Content, it didn’t look like much was going on. My Google Reader was kind of light, as were the other scoops and news coming across my desk. But then when I really started to dig, I found some cool stuff! Including a really easy Twitter Contest from DIY SEO to win a Kindle!
- Last week I reported that Affiliate Summit East 2009 was all sold out of booths. They’re now all sold out of Meet Market tables as well, the first time for them that they’ve sold out of exhibitor space before Early Bird pricing was done. Congrats to the ASE09 team!
- Speaking of Affiliate Summit, co-founders Missy Ward and Shawn Collins were in Dallas at the Inbound Marketing Summit speaking about monetizing blogs. Missy was kind enough to share their slides from the presentation.
- Affiliate network ShareASale is toying with an Affiliate API and has released the initial sections for use.
- Google recently changed their trademarks policy in regards to AdWords paid search ads. Search Engine Land wrote an article on how to protect your brand under Google’s new trademark policy, and Geno Prussakov also wrote an article on how this applies to affiliate marketing.
- Apparently Google mucked around with PageRank… AGAIN… and devalued Twitter profiles. Which is fine with me since I realized awhile back my twitter page was PR9 when this here blog was only PR2 (currently my twitter page is a PR3). What really irritated me was that, out of nowhere, this blog went down to PR0 out of nowhere with no real changes other than a redesign (that, if anything, should have HELPED SEO). So in my opinion Google can shove with with their PageRank racket anyway. Anyway, Andy Beard explains a few things about the change.
- I’ve seen a certain someone from a certain CPA network tweeting a lot in the last two days about making money from Twitter with CPA ads. That seems to be ALL this person is tweeting about and it’s getting on my anti-spam nerves. So instead of calling this person out, I’ll be passive-aggressive and just pass on this article for everyone: 10 Irritating Mistakes that People Make with Twitter. Thanks Nikki Pilkington for a good article right when I was thinking about it!
- I’m a big fan of to-do lists. There’s been some talk about different apps recently (I was turned onto Toodledoo and love its integration with iGoogle homepage). Nate Moller wrote a great article on why to-do lists are key to entrepreneur success that any slightly unmotivated or scattered entrepreneur should read!
Cribbed Content for May 22nd
It’s been a slow week for news coming across my desk. Then again, it’s been a slow week for me in general. We’re doing Affiliate Marketing Fanatics about every other week now when news is slow. Hopefully with the upcoming LinkShare Symposium in New York, Affiliate Convention in Denver, and a smattering of other events we should have more to talk about soon! In the meantime, check this stuff out.
- Geno Prussakov posted some pretty great articles on his blog this week, 7 Common Problems with Affiliate Data Feeds and Common Mistakes of New Affiliate Program Managers. I have to give Geno kudos for some great articles!
- Andy Beard wrote an insightful entry on his blog about his Product Launch Affiliate Strategy, and what checklist he uses to determine if he’ll support a new affiliate launch or not. It’s definitely a good read for any affiliate starting out, and any merchant who wants to optimize their launches to make them attractive to affiliates.
- FeedFront Magazine has issued a call for entries for their 7th issue, which will also serve as the conference guide for Affiliate Summit East 2009 in NYC, at which I’ll be speaking!
- Speaking of Affiliate Summit East 2009, they’re all sold out of booths! You snooze, you lose!
- More interesting posts about whether or not you should disclose affiliate links with Shawn Collins’ Affiliate Link Disclosure Manifesto. Good stuff.
Cribbed Content for March 6th
I haven’t had the chance to do very many of these during February… the month was filled with birthday celebrations, a vacation, and a lot of Wii in the evening since I’ve been strangely obsessed with Guitar Hero and Animal Crossing: City Folk. But since I’ve been back from vacation I’ve seen some great stuff, so I want to share.
Forgive me, some of it will be a bit out of date.
- Geno Prussakov put together a great list of affiliate marketing events in 2009.
- California is looking into a tax for online sales. Scott Jangro has written an open letter to the California outlining why it’s a bad idea. I am going to take his advice and grab the letter to send myself as a resident of California.
- Read the full California Assembly Bill 178 and contact your representatives to explain why this is a bad idea for affiliate marketers in California!
- 20/20 contacted the Performance Marketing Alliance for some background on affiliate marketing for a series they’re doing on the proliferation of work-at-home schemes. It’s good to see that they’re able to do some positive PR for the industry already… very promising since they’re off to a slow start.
- I wrote another guest post for Marketing Pilgrim, this time on The Search Engine Known as Twitter.
- If you’re at all interested in reading about my rambles about my Caribbean cruise vacation, check out my Posterous blog.
Affsum Session: Advanced Approaches To Affiliate Recruiting, Training, and Management
Date: Sunday, January 11th, 2009. Session 1b, 12:00pm.
Session Description: Dual presentation on advanced techniques, strategies and ideas for affiliate training and management. This enlightening, and entertaining session will help you improve and grow your affiliate program. The panel consisted of:
- Heather Paulson, President, Paulson Management Group
- Geno Prussakov, CEO & President, AM Navigator LLC
Bullet Point Review!
- Affiliate Managers = ones called to manage the unmanageable ones.
- Don’t think of it as Affiliate Management – think of it as Affiliate Leadership + Affiliate Program Management.
- Affiliates are normally intolerant of bogged down management, so you can’t actually manage them, just the program.
- Affiliate managers deal with different affiliates at different maturity levels.
- Use a contingent management style and strategies that are situational.
- More than 350 of the Fortune 500 companies use a contingent approach.
- There are tools to use to find affiliates: Syntryx, DomainTools, manual research, Email Analyst.
- iSpionage is a great tool to monitor keywords and find affiliates that way.
- If your program is on Commission Junction, ask them for a Push Offer – request recruiting function is turned on for your account.
Unfortunately the Q&A was a bit useless since no one bothered to go up to the microphones that were provided, so the questions were unintelligible. And judging by the answers they gave that I could hear, they must have been really specific because I didn’t really get much from the answers.
I admit, this session was a bit of a let down for me. It started late due to some technical difficulties with the presentation and so they were rather rushed. I’ve heard Heather speak before, and while she really knows what she’s talking about, she talked about the same tools she’s been talking about since I first heard her speak. Geno was refreshing since I’ve never heard him speak before but his data was a bit hard to grasp. This session definitely needed the help of the slides, so I’m including them.
All in all I think Heather has good things to share for affiliate managers just starting out, but I’ll be passing on her sessions from now on since it’s clear she’ll be sharing the same things. Definitely recommended though if you’ve never heard her talk about Syntryx (she has to be their biggest cheerleader, hands down) or Affiliate Relationship Management.
Here are the slides from the presentation, courtesy of Affiliate Summit:
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