Geotargeting

• The method of targeting audiences geographically.  Search marketers specify where ads should be placed, not just which keywords trigger the ads.

There was some talk of this during the first day of the Social Media Marketing Summit.  People are becoming more savvy in searching with their zip code added to narrow down the search results to relevant services in their area.  I know I do it all the time – when I moved about a month ago one of my first searches was “delivery 94577″ to see what delivered to my area.  Geotargeting helps localized services and businesses to spend their money where it matters – people in the area likely to use their services – and not waste their ad spend on people outside of their geographical service area.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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