Another Suitcase in Another Hall
It’s the end of a 2 year streak for me here running our Mailing Services at PsPrint. I’m passing it on to an able-bodied lieutenant and the Customer Service department… probably where it should have been the whole time. At this point the majority of the day to day stuff has been passed on and it is a bit strange to come in and not have to do these things.
But what will I do with my days? More of the same, really, just with more time to focus. We’re still transitioning our current affiliate program into a reseller program and have begun our true affiliate program over at Commission Junction. I’ll have more time to properly manage both programs and follow up with affiliates and resellers alike.
There will also be more time to focus on our email marketing campaigns, trade shows, advertising opportunities, blogging, social network marketing, reputation management, new media, and our green printing initiative.
So the end of an era has come and 2008 will be a fresh year for me here. I’m excited, and yet, anxious. Bring it on!
Read MoreMany Hats
Things I’m In Charge Of Today
the Print Green initiative
Social Media Marketing
Mailing Services
Affiliate Program
Reseller Program (TBA)
E-Mail Marketing
Tracking IT fixes
Tracking website version changes
Tracking Opt-Outs for emails and snail mails
Answering Marketing Email
Things I Assist With
Advertising
Trade Shows
Donations
Partnerships
Does this seem like too much or just enough?
Read MoreHats, Hats, Everywhere!
Have you ever noticed that right before you’re supposed to go on vacation, everything piles up out of nowhere? Things that weren’t even on your radar before are suddenly paramount priority. Last week my lovely manager Anne mentioned that I’ll be taking over e-mail marketing for PsPrint. I assumed this would be happening within the next month. I get into the office today to see an email from her with details for an email to be sent out Wednesday. Good thing I was prepared!
So I’ve been working mostly on that today, ironing out some kinks and playing that good old Waiting Game for the copy and other information. I’ve been chipping away at this ever increasing task list (thank the stars for the Tasks feature in Outlook) and most of the things on the list are due in the next three days before my vacation.
About a week ago, we were invited to post in a blog called PrintSalesPros as a sort of guest author. I wrote a blog post for them about our 100% Recycled Matte paper stock in response to a request for articles about green printing they posted on Twitter. Feel free to check it out HERE. Another contributor also posted an article about green printing entitled Green printing can make a great impression, and it’s a good one too.
So I’ve added another hat to my closet, so to speak. Mailing Services, the Affiliate Program, E-Mail Marketing, Social Media Marketing, trade show assisting, some really general assistance in advertising and promotional deals… I finally feel like I’m in marketing!
Read MoreDon’t Think About it So Much
I swear I think I’m addicted to these Dove Promises messages inside the candy wrapper. I blame Anne!
Speaking of not thinking about something, I completely pushed the Think Green cards out of my mind until this afternoon when they were done printing. They look GREAT! I wish we could use these as samples… they’re prime examples of the 13pt Recycled Matte paper stock. I know that they’ll be really happy with the cards and I hope they’ll think of us again for their future needs.
Simple hopes of a simple gal still at the office at 5 til 8pm on a Wednesday. Happy Hump Day Everyone!
Read MoreMy Special Place
My special place is where fields are green, trees grow back instantly, and I can see the Ikea wood grain of my desk instead of a sea of paperwork!
I finalized the details with the Think Green folks and got that project rolling today. We also discussed some take away lessons from the blogging and social media sessions I attended at the Inman Real Estate Connect show last week. All good stuff… I’ve yet to type up my notes for the benefit of my coworkers, but I’ll get to it right after I get to checking everything else :p
Finally late last week I was able to get the details all fleshed out over at AffiliatePrograms.com to have a directory listing for the PsPrint Affiliate Program. It was a bit harrowing due to our main contact being on her honeymoon, but it’s finally done! I’m proudly sharing the link with everyone since it ended up being such a chore to get it done, so check it out!
Other things we’ve been working on that I haven’t been so involved with is our deal with NAR, the National Association of Realtors. PsPrint has been actively reaching out to Real Estate agents, brokers, and other professionals in getting our name out there for printing. Our awesome business development manager, Chris Hendricks, was integral in making this happen. I leave you with the press release for the venture!
Go to http://www.psprint.com/about/pr/072607.asp
Read MoreSo many new things my brain may explode!
With all the exciting things we’re doing here, it’s no wonder I’m buried under a sea of paper on my desk. Lots of very interesting projects rolling across my desk. I can’t wait until they all come to fruition!
First, we’re going to be assisting with a music festival promoting green thinking and environmental awareness. We’re a pretty green company ourselves, using 100% recycled matte paper stocks and soy inks. So we’re stoked to help out the organizers of this event. If you’re a green minded person and want to check out some great tunes for a great cause, jump on the bandwagon over at Think Green-World Music Festival The show is September 8 in Napa, CA. Don’t miss it!
Second, but only chronologically, we’ll be exhibiting at eComXpo October 9th – 11th. eComXpo is a 100% virtual trade show for eCommerce Marketers. We’ll be exhibiting amongst the likes of Google, LinkShare, and more! The show is completely online and free to attend. I just started working on our virtual booth today and I’m really excited about the presentation at the show. I slaved on the booth all day!
Okay, it was really easy. But it’ll be a great event! I encourage anyone out there in the eCommerce world to check out the show.
There’s more in the hopper too for sales & marketing here, but it’s not fleshed out yet. Needless to say, I’m really excited about all the new things we’re doing that will have great potential for the company. It’s really thrilling to still be on the ground floor of this place, so to speak!
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