Understanding What “Deep Link” Means And How To Get More For Your Site
Guest Post by Sam Mauzy.
Deep links lead clients to specific pages that they are looking for without having through the entire content. They are quick links to various areas of interest in your web page. To understand how to use these links for your benefit, you need to take some time to consider their advantages.
Increases relevancy of the website
By using chosen keywords as your anchor text, you enable users to directly access the relevant pages without bouncing around in your main page. It’s easier to rank the pages with the anchor text instead of the whole page. This makes your web page more relevant and highly ranked.
Ease of page navigation
Deep linking provides a simple way of navigating through pages and pages of content. By giving users means of going direct to what is relevant to them you make it a pleasant journey going through your webpage. It saves them time and the search engines will return better rankings for your pages. A good navigational structure for your webpage attracts traffic and makes your web pages trustworthy.
Search rankings
Use of deep links ‘tell’ the search engines that other people are interested on the pages of your website, not just the homepage. It goes to show that they regard the content of your website highly and go beyond looking at your attractive main page. Search engines will therefore rank your site and specific pages as important and put them high in their rankings of useful sites. Of course this translates to more traffic and business for you at the end of the day.
Increase in traffic inflow
Deep linking increases traffic flow to your pages and your website. This is because search engines will rank your page high as they take your site to be important depending on the number of deep links you have. Also, when clients get what they want with ease, they also rank your site as useful and pass the word around that your website contains specific content that they want. This automatically opens your site to more clients and more opportunities. Increased traffic for any website is good business.
Domain authority
External deep links coupled with internal ones make your webpage have authority over other pages. Remember the search engines highly regard sites that have a lot of back links and they rank them high up. When other highly ranked websites have your links, the search engines are convinced that your website has authority over the others and that your content is more important. For example, Wikipedia can be said to have authority over other similar sites and that’s why it’s ranked so highly by most search engines, all these thanks to deep linking.
You will boost your search engine ranking if you are able to get more for your site. Another thing that most website owners also do today embedding back links to other pages apart from the home page, and submitting those link pages to different directories. This is a great way of having your website to have more traffic through the search engines. You don’t even need to do the job yourself, as there are service providers that can do deep link submission for you, giving you an opportunity to take advantage of this important SEO marketing strategy. You only need to look for providers who can do it in a way that does not appear as spam to the search engines.
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Sam is a contributing blogger for a site that specializes in ecommerce conversion rate optimization.
Goals for 2009
There seems to be a rule in blogging that on January 1st, any self-respecting blogger will take a few minutes to wax poetic on one of two topics – a recap of their year previous, or an outlook on their goals of the new year ahead. All the cool kids are doing it, so I’ve decided to jump into the mix. I’m not doing anything better today, so why not? :p
I’m going to opt for the latter, and set forth some goals for my 2009. Some more important than others, but listed in no particular order.
- Work out the technical kinks on my blog. I’ve got some issues with the CSS on this theme regarding spacing in lists, so Id like to either learn enough about CSS to fix this or find a new theme that I like as much as this one. I also had a problem upgrading to WordPress 2.7 and had to revert back, so I’ll figure out what the heck was causing that & upgrade.
- Post every day. Even if it’s just a quick note about how work is going or something interesting I saw online that day. Don’t get me wrong, I’m not going to post crap, but just a bit more current things than necessarily waiting until the end of the week to mention some things in my Cribbed Content post.
- Get back to doing the Free Toolsday and Saturday Shopper features. I enjoy doing them, I’ve just been slacking.
- Write more guest posts & accept more guest posts. I’ve been given the opportunity, so I should collaborate with fellow bloggers more than I do.
That’s really it. If I set a lot of lofty goals, I’ll never finish them all. So these few are here. Keep me honest on this and we’ll friends. Check back here in a year to see if I succeeded!
Read MoreIn Consideration of Guest Blogging
I’ve had the opportunity to blog as a guest for a few blogs now, and I’ve been approached by other bloggers interested in guest posting on this here blog. It’s a weird subject for me. While it might be nice to put the reigns down every once in awhile and get a fresh take on some content, I also feel like people come here for my opinion. Perhaps that’s self centered of me. But allowing a rival gang member onto my turf makes me uncomfortable.
Perhaps it’s not about rivalry. Perhaps it’s about cooperation towards a shared goal.
When thinking about what to write for a blog that I could guest post on, for some reason I get nervous about that too. My education in writing started out from a very journalistic place, so I feel the need to really write a professional, newspaper quality article when writing for someone else. I don’t feel nearly that amount of pressure when writing for my own blog since this is my publication – I’m solely responsible for it and have no one else but myself to blame for it’s success or failures. So while the exposure of guest blogging for someone else would be a definite pro, the pressure I’d put on myself in crafting the “perfect” article might overwhelm that.
To return to cooperation, it’s always a shared goal when guest blogging. The blog owner gets the benefit of a fresh outlook and a lighter work load while the guest gets the benefit of more exposure of their name and style which might drive some readers to check out their blog as well. There’s always more room for another feed in your feed reader of choice. And as the blog owner, you have complete discretion over what gets posted on your blog – very much like the managing editor of a newspaper or magazine. If the article isn’t up to your own standards, you have the freedom to ask for changes or just reject it outright.
As someone who works full time and then blogs, it’s a bit difficult to consider guest blogging just from a work load standpoint. Working all day, then coming home to develop content for my own blogs AND guest articles is a lot of work. I guess my biggest question is, is it worth the amount of work put in?
So speak up… have you written guest posts for blogs? Do you accept guest articles for your own blog? What have your results been?
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