So it’s a new year, and time for people to start fresh.  I’ve read many things in the last three days about professional goals for 2009.  I know that I have but one personal goal, and that most the goals I set for myself this year are at lease semi-professional.  I typically refer to my blog here as “blogging semi-pro” since this doesn’t pay the bills and isn’t my full time job.  So whether you’re looking to be the best entrepreneur or best employee you can be, hopefully some of these resources will help your business achieve success in these trying times.

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Some people aren’t just working for the weekend – they’re working on the weekend. Remember the next time you head out to the mall on your time off that while you may be doing some leisurely shopping, the people helping you in stores, ringing up your purchases, and serving you at dinner are working hard (usually).

One of my favorite sayings is “Work Smarter, Not Harder”, which is just a good way of reminding people to use their brain more often. Many people first think of Affiliate Marketing as a way to make some cash quickly and easily, but in reality it’s a lot of tiring work. In the spirit of working smarter, not harder, here’s some selections on making your life more efficient.

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I’m down here in lovely Santa Barbara for Commission Junction University, and day one is in the can.  The weather has been nice…although living in California I’m generally used to this weather, but being in the Southern end of the state there’s a distinctly different feel that I can’t quite put my finger on.  But I enjoy it.

I flew from Oakland to Los Angeles on a puddle jumper, and from Los Angeles to Santa Barbara on a pack of gum.  Between flights and layovers and cab rides, I arrived at my motel at 12:15am.  The room is your average motel fare: 70’s floral bedspread, translucent yellow cords on the lamps, inmate furniture.  The room also has a mini fridge, microwave, nicely sized TV, free wifi, and a surprisingly comfortable bed & pillows – not too shabby for $77/night.  This makes me glad I’m staying at a real hotel for Blog World Expo this coming weekend.

Because of the high cost of cab fare ($25+), once I got the conference hotel I didn’t want to leave until the end of the day.  I ran into Lisa Picarille and Wade Tonkin almost immediately in passing after I registered and headed to the first session, which I’ll cover later.  Jeremy Palmer from Quit Your Day Job lead the first “course” as CJU calls them, and Olivier Chaine from Magnify 360 led the second.  On a personal note, I read his name in the program and knew the pronunciation would be something like “o-live-e-ay shayne” and was confused when the emcee pronounced it very phonetically (olive-er chain).  I was disappointed in CJ when Olivier pronounced his own name at the end of his session much like I’d imagined it was properly pronounced…if you’re going to introduce someone, learn how to pronounce their name.

I digress.  Both courses were informative and well done, and I’ll be posting a bullet point review of both later on.  After the courses were done I took a quick break and then headed out to the CJU Expo, a small area of tables nicely held outside under umbrellas that more closely resembled the Meet Market at Affiliate Summit than your typical trade show.  It was mostly merchants and different CJU programs with tables, with the exception of an OPM (Schaaf Consulting), a couple affiliates (SurfMyAds.com), and a table for the Performance Marketing Alliance.

It’s a good thing I saw that PMA table, because  it made it easy to run into some familiar faces in the form of Connie Berg & Brad Waller.  Also was able to say hello to Michael Brucker from RingCentral at their table, one of the organizers of the BAAMC whose quarterly meetings I attend.  (By the way if you’re an affiliate manager with a company in the SF Bay area interested in getting involved and possibly hosting about 20-25 ppl for lunch some day, let Michael know).

After the expo it was zoo time with the welcoming event being held down the street at the Santa Barbara Zoo.  As much as I wanted to go, my phone was practically dead for some reason and my stomach was a bit upset, so I opted to head back to my motel.  Tomorrow is a day full of sessions that look pretty good, and a keynote from Guy Kawasaki…who I think may literally be giving me the nifty orange Alltop shirt off his back afterwards.  More about that if/when it happens

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