Video from Affiliate Convention
While at Affiliate Convention, I took the opportunity to bust out my Flip camera and take some brief footage of the party Paulson Management Group threw at alto in Denver. I also got some snipits of Heather speaking on various panels during the show. I have to say, this was actually the first time I used the FlipShare software to compile multiple short videos into one “movie” and upload straight to YouTube from the software. I wish I’d have been able to add a few more titles in between, but for really simple compilations it works great!
So without further ado, PMG at Affiliate Convention.
Read MoreHow I Got a New Job in Less Than a Week
- Get laid off from your current employer.
- Email everyone you know within your industry. Let them know that you’re on the market and ask that if they see any opportunities, to pass them along.
- Don’t wait for answers; reach out to everyone and look at other jobs in the meantime.
- Don’t change your routine too much to stay upbeat.
- One of those connections pays off in the form of a new job.
- Start new job.
So, yeah. I make it sound easy. To be honest, it kind of was. So, this serves as a semi-official announcement via my blog here that I’m now an Affiliate Manager for Paulson Management Group, one of the most recognized and respectable outsourced program management firms in the Affiliate Marketing industry. I’m excited to join Heather Paulson and the team and keep on truckin’ doing what I do best!
I’m also going to step up onto a soap box for a moment and remind everyone how important it is to network within your industry! If I hadn’t made a fairly decent name for myself within the affiliate world, I’d probably still be waiting for a call back from some entry level marketing job here in the Bay Area. It helps to introduce yourself to people. Don’t forget that at the next industry event you attend; it doesn’t matter what your industry is, it’s important to network. Okay, end soap box.
Read MoreAffsum Session: Advanced Approaches To Affiliate Recruiting, Training, and Management
Date: Sunday, January 11th, 2009. Session 1b, 12:00pm.
Session Description: Dual presentation on advanced techniques, strategies and ideas for affiliate training and management. This enlightening, and entertaining session will help you improve and grow your affiliate program. The panel consisted of:
- Heather Paulson, President, Paulson Management Group
- Geno Prussakov, CEO & President, AM Navigator LLC
Bullet Point Review!
- Affiliate Managers = ones called to manage the unmanageable ones.
- Don’t think of it as Affiliate Management – think of it as Affiliate Leadership + Affiliate Program Management.
- Affiliates are normally intolerant of bogged down management, so you can’t actually manage them, just the program.
- Affiliate managers deal with different affiliates at different maturity levels.
- Use a contingent management style and strategies that are situational.
- More than 350 of the Fortune 500 companies use a contingent approach.
- There are tools to use to find affiliates: Syntryx, DomainTools, manual research, Email Analyst.
- iSpionage is a great tool to monitor keywords and find affiliates that way.
- If your program is on Commission Junction, ask them for a Push Offer – request recruiting function is turned on for your account.
Unfortunately the Q&A was a bit useless since no one bothered to go up to the microphones that were provided, so the questions were unintelligible. And judging by the answers they gave that I could hear, they must have been really specific because I didn’t really get much from the answers.
I admit, this session was a bit of a let down for me. It started late due to some technical difficulties with the presentation and so they were rather rushed. I’ve heard Heather speak before, and while she really knows what she’s talking about, she talked about the same tools she’s been talking about since I first heard her speak. Geno was refreshing since I’ve never heard him speak before but his data was a bit hard to grasp. This session definitely needed the help of the slides, so I’m including them.
All in all I think Heather has good things to share for affiliate managers just starting out, but I’ll be passing on her sessions from now on since it’s clear she’ll be sharing the same things. Definitely recommended though if you’ve never heard her talk about Syntryx (she has to be their biggest cheerleader, hands down) or Affiliate Relationship Management.
Here are the slides from the presentation, courtesy of Affiliate Summit:
Read MoreLast Call for Affiliate Classroom Live! Pass
This is all she wrote, folks! I’m giving you until 7pm PST to enter to win my available pass to Affiliate Classroom Live! August 9th at the Boston Seaport Hotel in Boston, MA. This is conveniently the day before Affiliate Summit East kicks off, so if you’re attending ASE, you can work this easily into your schedule.
The Affiliate Classroom Live! pass is a $300 value. Learn from and interact with the industry’s top professionals… somehow including myself! This half-day workshop for affiliate managers will focus on:
- Networking – We’ll place you in peer groups where you can meet one another and begin building relationships.
- Roundtable Discussions – Join with your peers and a topical expert to discuss affiliate marketing best practices and advanced affiliate management strategies.
The speakers will be:
- Peter Figueredo
- Trisha Fawver (yes, that’s me)
- Lee Gientke
- Sam Harrelson
- Rebecca Madigan
- Heather Paulson
- Lisa Riolo
- Brad Waller
The winner will be drawn at random – all you have to do is email your interest to Contests@Trishalyn.com to enter! I will announce the winner tomorrow.
Read MoreAffiliate Classroom Live! August 9th
Part of advancing your career is continuing your education, so its important to learn what you can, when you can. Continuing doing their part for the affiliate community and affiliate managers, Affiliate Classroom is offering another Affiliate Classroom Live training session for Affiliate Managers the day before Affiliate Summit East in Boston this August.
I attended their full day session last February and I have to tell you – it was a completely invaluable experience. I learned so much… it was worth devoting an entire day to. I also recapped my impressions of the various sessions via this very blog. The only bummer to the whole day was the length of time in grossly uncomfortable chairs with no tables to write on. Incidentally, I spent most the time sitting on the floor using the chair as a platform – I’m just not a lap writer.
They’re at it again, this time taking in the feedback they received and cutting it down to a half day of mostly round table discussions lead by experts – and me.
That’s right, yours truly will be leading a round table discussion at this summit’s event titled: Virtual Social Butterflies: Online Networking & Its Importance for Affiliate Managers
Successfully managing an affiliate program relies heavily on being an approachable manager, developing good relationships with your affiliates. It’s equally important to develop good working relationships with your peers in the industry. We’ll talk about the blog community, social networks, social bookmarks, Twitter, and how they can benefit the affiliate manager.
Besides me, since I’m hardly an “expert” in this field, discussions will be lead by Sam Harrelson on web 2.0, Lisa Riolo on pitching your affiliate program internally, Brad Waller on the NY Affiliate Tax implications, a presentation by Heather Paulson on effective strategies, and some other well known industry leaders. So come on out and let’s talk! Register for the event now at AffiliateClassroomLive.com!
Thanks to Affiliate Classroom’s Rachel Honoway for extending the invite to me!
Read MoreSquished Boobs Save Lives
Periodically we’re reminded that Affiliate Marketing isn’t entirely about making money. There are good things that can be done with the passive income that we make (or wish we made). Regardless, this is something that affects everyone – even men have mothers, girlfriends, wives, sisters, and daughters.
Missy Ward has started the campaign & many affiliate marketers have joined her. They are raising funds for donation & participation in the Seattle 2008 60-Mile Breast Cancer 3-day walk in September. Along with Missy will be Jen Goode, Tiffany & Irene Spaulding, Anne Fognano & Tammy Carney, Heather Paulson & Jen Campbell, Karen Garcia, Laura Przybek, Angel Djambazov, & Lisa Riolo.
As they say there’s more than one way to skin a cat, and with Missy & Co’s forethought there’s more than one way to donate to the cause. Of course there’s the straight donation, which can be made at 60-MileWalk.com, where the team has already raised $2,312.00 of their $20,000.00 goal as of Friday evening. Your donation is deductible as a charitable contribution as allowed by law. According to the website, donations of $250 or more will be acknowledged in writing.
Or, if you’d rather donate AND support all at once, you can do what I did and make a purchase from their CafePress store. Deck yourself out with all kinds of swag under the sun and not only support the cause but spread the message.
So take time out from your day and spread the word and help the cause. Let’s help them reach their goal. I’ll be with you in spirit ladies! Make this baby VIRAL!
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