HOW Conference Post-Game Show
Well I’m back in the Pacific Standard Time Zone after 4 days in Boston. To date, it’s safe for me to say that the HOW Design Conference has been the best for PsPrint to attend so far! About 80% of people stopping by our booth had never heard of us before, which isn’t necessarily bad. This has been a relatively untapped resource for us, and we excitedly passed out samples of our printing, paper stocks, and information on the Reseller Program.
A neat feature of this show was that the expo hall wasn’t open the entire day – we only had to staff the booth from 8-9 am, 12-2 pm, and then 5-6:30p on Monday only. I believe the “Resource Center” hours (their moniker) were set this way to avoid stepping on the toes of too many special sessions. The real star of this conference is, of course, the educational sessions for designers. The expo hall is just a bonus for vendors to be able to toss some marketing voodoo at a prime audience.
I think we’ll definitely go back next year to the HOW Conference, being held in Austin, TX. Of all the trade shows I’ve been to as a representative of PsPrint, this was by far the most successful. Everything arrived on time, our booth looked great, and the audience was truly interested in what we have to offer. Overall, a great feeling!
Of course, I had to visit Faneuil Hall & Cheers, and did take some pictures that I’ll share tomorrow once I pull them off my camera. My hotel (pictured above) was pretty decent for a Best Western, and I have some tips & such to share about Boston for those of us going back for Affiliate Summit East in August. But that, my friends, I’ll leave for another day.
Read MoreTradeshow Madness
Is there really a “trade show season”? I’ve heard this referred to time & again, but I seem to go year ’round so I don’t know what that season is! Yes, soon it will be time for me to hit the road again and make my rounds of the country in search of truth, justice, and the American Business Way!
Actually, both of the conferences in my future take me to Boston, MA. I’m hoping since it’s on the coast that it won’t be as muggy and terrible as when I visited New Jersey in 2006 for a film festival. That was awful. I’ve never been to Boston, so I’m excited. This next trip is quick and won’t allow for a lot of time to see any sights except in the evenings, but for the second show I’ve worked a day or so in to see some stuff.
Boston, MA
First stop, the HOW Design Conference May 18th through 21st. I’m on booth duty the entire time, so no sessions for me. Which makes me sad, but I’m relying on a co-worker that is attending the sessions to take good notes because I’m sure it’ll be interesting. In a geeky designer way. In booking this trip, it was pretty last minute for the company to make up it’s mind in who would be sent, so costs were pretty expensive. I managed to get one hell of a deal on a flight for $380 on Hotwire, a feat which seems to not be repeatable as looking for the flight for my second outing only returned prices in the $420-460 range. Since it was also the last minute and there has GOT to be some other conferences or events going on the same week, almost every decent hotel in the area was booked solid or $500/night. So we’re staying at the Best Western near Longview Medical for $300/night. Never have I stayed in such a poorly valued Best Western – but we’ll see.
Next on my list, the always great Affiliate Summit. I won’t be attending this as a representative of PsPrint. This is on my own dime. I’ll be going as a member of the press, and will be reporting live (hopefully) on the sessions I attend and the different events I go to. I’m stoked, and BIG Shout Out to Missy Ward, one of the co-founders, for helping make this happen for me. I’ve booked my hotel already, luckily getting on on super fair group rate of $189/night at the Seaport Hotel where the event will be happening. As I mentioned above, I tried to get a great deal on a flight booking 3 months in advance, but still only got higher…so I’ll watch the fares for awhile and see what I can do to swing a cheaper flight. I’ve built a day into my schedule out there to HOPEFULLY see some cool Boston stuff…maybe if I win the lottery I can go to a Red Sox game at Fenway! I’m really excited and can’t wait.
And BEST news of all, the wonderful Scott Jangro found out the problem I was having with the RSS feed – Revver & PodPress were just not playing nicely together. It has been fixed so PLEASE remember to subscribe to my RSS feed!
Be sure to share some travel tips with me!
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